Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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France has demanded the repayment of £160 million in unpaid tax from Amazon it has been... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Amazon was yesterday (12th November) accused by the House of Commons Public Accounts Committee of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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Foyles has today (12th November) opened a pop-up bookshop at Central Saint Martins in London to... Continue reading at The Bookseller
[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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Australia's Bookworld has guaranteed that it will beat Amazon and other online competitors' prices by 10%. But are they risking losing too much profit? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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Amazon is on the cusp of launching the complete Kindle line in Japan, so it's only right that the online retailer fine-tune its firmware for local reading habits. A new version 5.3.0 update for the Kindle Paperwhite puts much of that focus on Manga, introducing options to fit the stylized comics... Continue reading at Engadget
[ Engadget | 2012-11-08 00:00:00 UTC ]
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Amazon lowered the price of its Japanese Kindle Paperwhite to 100 dollars, matching the price of the recently announced Kobo Glo, while Sony's ebookstore is again on iOS. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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Weidenfeld & Nicolson and Haymarket Network are launching an app of The John Lennon Letters... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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European Union regulators are to end a US antitrust probe into ebook prices by accepting an offer by Apple and four publishers to ease price restrictions on Amazon, two sources said on Tuesday. Continue reading at Stuff
[ Stuff | 2012-11-07 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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Amazon Prime's trifecta of two-day shipping, instant media streaming and monthly Kindle book rentals just became a little more consumer friendly at a slightly higher price. As a Hacking Netflix reader recently noticed, Amazon is now inviting users to buy into Prime for $7.99 a month, bringing... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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First Barnes & Noble, then Indigo Books and Music and Books-A-Million – now some indie bookstores are choosing not to add Amazon-published titles to their bookshelves. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-06 00:00:00 UTC ]
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The United Arab Emirates is punching above its weight in terms of the development of its book... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Universal shock at the news on Monday (29th October) of a merger between Penguin and Random House... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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#random house
A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller
[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Naval book publisher Maritime Books has opened its first bookshop in the Historic Dockyard in... Continue reading at The Bookseller
[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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Random House Children's Screen Entertainment has sold its first book-to-screen transfer... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Dallas-based startup Bookshout is looking to disrupt the current ebook ecosystem with its new offering of Apple and Android mobile apps. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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Finnish app giant plans to bring home the bacon with their book app, which they predict will sell millions of downloads. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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