Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

Other Publishing stories related to: ' Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu '

Rupert Murdoch pulls plug on 'the Daily,' first news app for iPad

Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #rupert murdoch

Casual Vacancy heads to TV screens

J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv screens #casual vacancy #television series

Trade colleagues pay tribute to Christopher Davis

Former colleagues have paid tribute to Dorling Kindersley stalwart Christopher Davis, who has... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid tribute

E-books and apps to 'unwrap'

The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine alternative to hardcovers and paperbacks. The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-02 00:00:00 UTC ]
More news stories like this |

Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition

Google Fires a Rare Public Salvo Over Aggregators

Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times

[ The New York Times | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #display snippets

Amazon to begin European publishing push from 2013

Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
More news stories like this |

Amazon adds $1.5m to KDP author pot

Amazon is giving its KDP self-publishing platform a further push before Christmas by putting an... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
More news stories like this |

Mexico’s Largest Children’s Library Opens with 3,000 E-books

The largest children’s library in Mexico—Biblioteca BS-IBBY México—in Mexico City boasts some 25,000 titles, of which more than 3,000 are in digital format. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #digital format

ASA rules against Amazon on Prime

The Advertising Standards Authority has told Amazon it must change the wording of its Prime offer... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this |

B&N releases UK apps

Barnes and Noble has released Nook apps for android, iPad and iPhone users in the UK. The apps... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users

Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #publish book #john lewis #picture book

Amazon forced to disclose UK sales

Amazon's UK net sales were £2.91bn in 2011, according to information the retailer has... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
More news stories like this |

Tablet Use, E-book Sales Grow Beyond Amazon, Nook

Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number

UK booksellers lash out at Amazon: 'We pay our taxes'

Booksellers across the UK have put up signs in their windows reading 'We pay our taxes' in response to a hearing by the Public Accounts Committee on Amazon's business practices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business practices