Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

Other Publishing stories related to: ' Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu '

Amazon reports losses in third quarter

Amazon reported a loss of $274million (£170m) in its third quarter, blaming an unfavourable... Continue reading at The Bookseller

[ The Bookseller | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon reported

Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #latest installment #northern shell #operating system

Waterstones’ Daunt Pimps for Amazon Kindle: Good Idea?

As the Kindle goes on sale at Waterstones stores, MD James Daunt has been defending the highly criticized decision, insisting it is to his company's advantage. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kindle #waterstones stores #good idea

'Trade enthusiasm' for Forsyth Book of the Week

Icon Books' title The Horologicon by Mark Forsyth is following in the footsteps of its... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #icon books #mark forsyth

Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit

Amazon confirms Japan Kindle launch

Amazon will open a Kindle store in Japan next month, selling Japanese language Kindle e-readers... Continue reading at The Bookseller

[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store

Eason Opens Virtual Bookshop in Dublin Rail Station

By Alex Mutter Irish book retailer Eason opened a virtual, mobile bookshop at Connolly Station in Dublin on Monday, the Silicon Republic reports. The bookshop’s ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile bookshop

Apple's iBooks App Gets a Refresh

Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD

[ AllThingsD | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple announced #ibooks app #mobile users #read books #social networks

Eason opens Virtual Book Shop

Eason has opened a “virtual bookshop” in Connolly railway station in Dublin which... Continue reading at The Bookseller

[ The Bookseller | 2012-10-23 00:00:00 UTC ]
More news stories like this |

Apple’s iBookstore Opens in Latin America, New Zealand

By Alex Mutter The iBookstore has opened for business in most of Central and South America, reports The Digital Reader. Books have also gone on ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #south america #digital reader

Waterstones and Amazon begin Kindle promotion

Waterstones has begun promoting the Amazon Kindle devices that will be on sale in stores from... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this |

Amazon 'charging publishers 20% for ebook VAT'

Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook vat #forcing publishers

Is Amazon Really Buying Brazil’s Biggest Bookstore Chain?

Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |

Amazon struggles to get its books onto the bestseller charts

Books published by Amazon like the Penny Marshall memoir 'My Mother Was Nuts' have not seen strong sales. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller charts #strong sales

A Solid Six Months for Trade Sales

Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade sales #statistics released #american publishers

Collins launches 'revolutionary' Atlas app

Collins has launched a new Atlas app for iPhones and iPads, allowing users to explore the world... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allowing users

Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute content #kindle content #large organizations #source link