Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon's annual competition comes with some changes this year as the company plans to self-publish the winner and adds new genres for the contest. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-15 00:00:00 UTC ]
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Bertrams has announced strong Christmas trading, with the book wholesaler reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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The annual search to find the best publishers, retailers, agents, librarians and supply... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Another year of "breakneck" digital growth, a resurgence on the high street, further... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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Vintage Books and Aimer Media have released a Haruki Murakami diary app containing six new... Continue reading at The Bookseller
[ The Bookseller | 2013-01-10 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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The majority of independent booksellers have reported a good Christmas for the supply and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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The majority of independent booksellers saw a Christmas sales rise in 2012, with fall-out from... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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French bookshops and cultural product chains are following the UK example in protesting against... Continue reading at The Bookseller
[ The Bookseller | 2013-01-04 00:00:00 UTC ]
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For long-time ebook buyers indoctrinated in Amazon's convenient ecosystem, trying to make the switch to a competitor can lead to frustration and disappointment. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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For your holiday pleasure we offer our own version of The Twelve Days of Christmas, customized for the publishing business. Enjoy and happy holidays! Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-21 00:00:00 UTC ]
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Between December 3 and December 14, Amazon ran its “12 Days, 12 Books” promotion, which saw limited supplies of 12 books reduced to bargain prices over 12 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
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Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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Amazon closed a deal in Brazil with Bookstore chain Livraria da Vila to sell Kindles through the remainder of 2012 until January 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
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Chinese authorities have started investigating Amazon’s methods of selling ebooks in the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Amazon.co.uk will begin its Boxing Day sales on Christmas Day this year, responding to the fact... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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