When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it was the publishers, not these brands’ creative agencies, who did the heavy lifting. In fact, that dynamic is becoming more common as native ads grow in popularity. Indeed, native isn’t just the latest buzzword in advertising; it’s the latest example of how advertisers are bypassing media agencies and having publishers create ad-oriented content for them. “Publishers know their audience best,” said Barry Lowenthal, president of The Media Kitchen, which uses native ads for a number of clients. One premium publisher whose site runs a lot of native ads estimated that more than one-third of those campaigns are done in-house or by the client and don’t involve a creative agency at all. The publisher, who didn’t want to be named because, like others, he wanted to avoid appearing to be dumping on creative shops, nevertheless said his staff can do the work at Web-speed and cheaper than a creative agency. Those shops “work on the basic assets and distribute them to the brands so they are still core to the overall look and feel of the campaign, but they lose out on the custom creative fees as brands can do it way cheaper for clients than they can,” the exec said. “As native ads... Continue reading at 'AdWeek'
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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Readers are led to believe a short-on-facts advertorial exhorting government to let companies extract more gas is straight news coverageGet our breaking news email, free app or daily news podcastThe big news on Monday morning was that the story splashed across the front of News Corp’s... Continue reading at The Guardian
[ The Guardian | 2024-12-02 14:00:29 UTC ]
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The best gift books of 2024, the New York Times's 100 notable books of the year, Costco updates its in-store book plans, and more. Continue reading at Book Riot
[ Book Riot | 2024-12-01 16:00:00 UTC ]
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Native publishers are critical in preserving and amplifying Indigenous perspectives. While narratives about Indigenous peoples often focus on the devastating impacts of colonization—death, disease, grief, and addiction—these publishing programs create space for the full spectrum of the Native... Continue reading at Electric Literature
[ Electric Literature | 2024-11-27 12:05:00 UTC ]
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Today's kidlit news roundup includes kids reading less, interviews with Native American children's book authors, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-25 12:30:00 UTC ]
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Cormac McCarthy's secret relationship with an underage girl, the winners of the 2024 National Book Awards, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-24 16:00:00 UTC ]
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How libraries should prepare for the incoming administration right now, from updating trustee descriptions to addressing mis/dis information. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-11-22 13:30:00 UTC ]
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Books removed from Florida libraries include books by and about marginalized people as well as classic authors like George Orwell. Continue reading at Book Riot
[ Book Riot | 2024-11-15 12:15:00 UTC ]
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President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his Fox News role immediately. "Pete Hegseth has been an exceptional host... Continue reading at AdWeek
[ AdWeek | 2024-11-13 17:52:24 UTC ]
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Which historical fiction novel featuring Native Americans are you picking up this month? Continue reading at Book Riot
[ Book Riot | 2024-11-13 11:00:00 UTC ]
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We have Spider-Man updates, Kelsey Impicciche's forthcoming book, and more book news to have on your radar! Continue reading at Book Riot
[ Book Riot | 2024-11-12 11:30:00 UTC ]
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Here are the news stories from the week in books and reading worth knowing about Continue reading at Book Riot
[ Book Riot | 2024-11-09 19:58:13 UTC ]
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"Are we continuing to pretend that libraries are inherently neutral and apolitical institutions?" Thoughts? Continue reading at Book Riot
[ Book Riot | 2024-11-08 12:30:00 UTC ]
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‘Good riddance to woke,’ Peta Credlin says, while Tim Blair urges country to ‘Drill, Australia. Drill’Andrew Bolt admits to gloating but says he is “gloating for a good cause”.“We have to shame the lies and the hysterics who came far too close to getting the empty head of Kamala Harris elected... Continue reading at The Guardian
[ The Guardian | 2024-11-08 01:22:10 UTC ]
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There is so much to complain about in the book world at the current moment, from Amazon’s stranglehold on book retail to the increasing usage of generative AI to replace writers and artists of all kinds. But you’re reading this column on Thursday; I turned it in on Tuesday, Election Day. I have... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-07 12:52:28 UTC ]
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PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-03 16:00:00 UTC ]
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Publishers Weekly names the best books of 2024, John Green will publishing a book about tuberculosis, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-02 15:00:00 UTC ]
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"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot
[ Book Riot | 2024-11-01 11:00:00 UTC ]
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New Jersey's biggest newspaper, The Star-Ledger, said Wednesday that it will stop publishing its print edition in February amid rising costs and slumping demand for print. (NY Post) The shuttering of The Star-Ledger's printing plant will cause its sister publication, The... Continue reading at AdWeek
[ AdWeek | 2024-10-31 11:55:00 UTC ]
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