Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Almost overnight, the New York book publishing landscape got a lot smaller—or bigger, if you happen to work for Random House or Penguin, which last week became the publishing industry behemoth Penguin Random House. With more than 10,000 employees, the new global publisher will control 25% of the... Continue reading at Crains New York
[ Crains New York | 2013-07-07 00:00:00 UTC ]
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The answer to keeping Britain’s high streets alive “has to be political”, a new... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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As far as media delivery goes, ebooks are pretty flat. You get the book and maybe some notes or background info from the publisher, and that's pretty much it. That's not good enough for Amazon. The company was just awarded a patent, which it originally applied for on November 24, 2010,... Continue reading at Wired
[ Wired | 2013-07-03 00:00:00 UTC ]
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Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World
[ PC World | 2013-07-02 00:00:00 UTC ]
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NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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On the first day of trading as separate companies, Rupert Murdoch's television and movie empire, 21st Century Fox, gained nearly 2% while the publishing company ended the day down 5%. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-02 00:00:00 UTC ]
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Industry members have welcomed the confirmation this morning (1st July) of the Penguin Random... Continue reading at The Bookseller
[ The Bookseller | 2013-07-01 00:00:00 UTC ]
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Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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Amazon's Kindle Worlds platform has opened in the US, with its guidelines advising that it is... Continue reading at The Bookseller
[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Young people have been put off buying from Amazon after recent revelation's about the company... Continue reading at The Bookseller
[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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ALM has introduced iOS apps for 14 of its publications. This is another step in a series of ambitious digital moves the company has made in the last few months. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-27 00:00:00 UTC ]
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Technology is a powerful tool, especially for helping develop young minds. Children today are growing up immersed in 3D graphics and complex games, and using a keyboard, mouse, or touchscreen interface is second nature to them. With convertible Ultrabook systems able to transform from tablet... Continue reading at PC World
[ PC World | 2013-06-27 00:00:00 UTC ]
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With Slovakia as guest of honor, Book World Prague offered a gauge of the local book biz, where the recent hike of VAT to 15% has stifled book sales and Amazon is expected to open soon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
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The French government announced a plan to introduce a law to stop Amazon from offering discounts and free delivery for books, citing it as "unfair" competitive practice. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
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The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek
[ AdWeek | 2013-06-25 00:00:00 UTC ]
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Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller
[ The Bookseller | 2013-06-25 00:00:00 UTC ]
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Several publishers and authors have told The Bookseller that they are in the process of changing... Continue reading at The Bookseller
[ The Bookseller | 2013-06-24 00:00:00 UTC ]
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Why does HarperCollins need a VP of Innovation? Ana Maria Allessi, who holds that very title, tells us about a future in which books look a lot like apps. Ana Maria Allessi is somewhat of an oddity, for someone who’s worked at a publishing house for almost 13 years. While publishing is rife... Continue reading at Fast Company
[ Fast Company | 2013-06-21 00:00:00 UTC ]
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Amazon Publishing announces that the Hangman's Daughter series is their first million seller. Is it a cause for concern? Celebration? Or merely surprise that it took this long? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
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An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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