Responsive Design Doesn't Replace Native Apps

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely candidate to shun walled-off apps as mobile Web traffic continues to grow. But that’s not the case. “Responsive design has a lot of buzz right now, but it’s not a blanket solution that can be applied everywhere,” emailed Chris Johanesen, BuzzFeed’s vp of product. “While it would be nice, in theory, to have one solution that worked everywhere, if you want to ensure everyone has the best experience possible, you need to optimize for many devices and use cases.” Publishers whose business model relies heavily on ink-on-paper subscriptions won’t be giving up on apps, though, since digital editions can be counted as paid circulation, on which ad sales are based. Apps are key to Time Inc.’s strategy, said Perry Solomon, vp, digital business development, adding that the “consumer response to our digital magazines on tablets and phones has been incredibly strong.” The New York Times echoed that point. The Times’ iOS and Android apps have been “very sound investments,” with “incredible audiences” and “great subscriber bases,” said Alexandra Hardiman, executive director of mobile products. In fact, the Times doesn’t view mobile Web and apps as an either-or, Hardiman added. “We have a very... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-25 00:00:00 UTC ]
News tagged with: #david rittenhouse #neo@ogilvy

Other Publishing stories related to: 'Responsive Design Doesn't Replace Native Apps'


Responsive Design Doesn't Replace Native Apps

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek

[ AdWeek | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david rittenhouse #neo@ogilvy


Get 'Jump Start Responsive Web Design' ebook ($30 value) FREE for a limited time

The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews

[ Betanews | 2017-06-07 00:00:00 UTC ]
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Why Mail Online remains a responsive design holdout

Mobile makes up the lion's share of U.K. traffic for Mail Online, but mobile visitors arriving on its homepage are still see the desktop site. That's an increasingly rare sight in news publishing today. "Mail Online's homepage is a key part of its heritage and identity. Our users love it," said... Continue reading at Digiday

[ Digiday | 2015-03-06 00:00:00 UTC ]
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Native vs Cross-Platform Apps – What’s Better for Digital Newspapers?

2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception.  Toda ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
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Lucidpress: drop-and-drag publishing app simplifies document design

For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings  is $50 a month, and even... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
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Slate Rolls Out Responsive Design Website

Slate has rolled out its most expansive redesign in the pure-play publication's 17-year history. The new Slate.com leverages responsive design and several new content features for its 17-plus million unique monthly visitors. Some of the new content features Slate is introducing include: Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-24 00:00:00 UTC ]
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Kindle's iOS app gets a flatter design to match iOS 7

We swear, we won't be giving you the blow-by-blow on every single app that gets updated for iOS 7 today, but this one seemed like a biggie. Amazon just announced that its Kindle reader for iOS has received a major redesign, with fonts, menus and other details retooled to match the flat,... Continue reading at Engadget

[ Engadget | 2013-09-18 00:00:00 UTC ]
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A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Google will stop trying to make its iOS apps look like Android apps

Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget

[ Engadget | 2021-10-12 17:16:51 UTC ]
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‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
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In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Children's apps: 'Technology interferes with the story in most apps'

Author and critic Nicolette Jones says shes never seen a picture-book app doing something a book cant do betterLots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Comixology Ends In-App Buying on iOS apps

Much as predicted at the time of its acquisition by Amazon, Comixology is removing in-app purchasing from its iOS apps, eliminating the 30% sales commission to Apple. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps


The HTML5 Question: To App or Not To App?

As publishers puzzle over their tablet strategies, a larger question will complicate matters during the next few years. Since tablets and smartphones all have built-in browsers, why not skip native apps altogether and publish in HTML or its next incarnation: HTML5? Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Microsoft is killing Android apps on Windows 11

Microsoft is unexpectedly killing off its support for Android apps within Windows 11, although you’ll have a year to play games on your Windows tablet until support officially expires. But if you haven’t already installed support for Android apps, you’re out of luck. Microsoft isn’t... Continue reading at PC World

[ PC World | 2024-03-05 18:15:39 UTC ]
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Utah’s Draconian Book Banning Bill Close to Passage; An Anti-Book Ban Bill Proposed In Response

Although a major book ban bill is close to passage in Utah, another bill meant to end book bans by the state has hit the legislature. Here's what is in both bills–and what you can do. Continue reading at Book Riot

[ Book Riot | 2024-02-27 16:05:13 UTC ]
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