Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD
[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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As ebook sales continue to climb, so too does the number of companies retailing ebooks and developing applications that can read them regardless of platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-14 00:00:00 UTC ]
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A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country. On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle... Continue reading at PC World
[ PC World | 2013-06-07 00:00:00 UTC ]
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The dominance of Amazon and the importance of copyright were two key themes of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD
[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Bookseller Association c.e.o Tim Godfray has renewed his calls to the British government to take... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Publishers and industry figures have welcomed news of Malorie Blackman’s appointment as... Continue reading at The Bookseller
[ The Bookseller | 2013-06-04 00:00:00 UTC ]
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Amazon's massive new HQ in historic central London is nothing short of symbolic, and will overshadow neighboring Penguin, Faber, S&S UK, and Bloomsbury. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
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More traditional publishers will likely merge over the next decade, further consolidating power. but as self-publishers continue to organize, they offer a viable alternative. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-31 00:00:00 UTC ]
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The founders of book recommendation site Lovereading have said they are “baffled and... Continue reading at The Bookseller
[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff
[ Stuff | 2013-05-31 00:00:00 UTC ]
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Reports from China say Amazon will launch both the Kindle Paperwhite and Fire devices in China this June, prices range from 849 RMB ($134) for the Paperwhite and 1400-1500 RMB ($222-238) for the Fires. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Amazon has unveiled a dedicated website for its Amazon Publishing platform, www.apub.com. The... Continue reading at The Bookseller
[ The Bookseller | 2013-05-29 00:00:00 UTC ]
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