Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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President Obama will highlight Amazon as 'a perfect example of the company that is investing in American workers and creating good, high-wage jobs,' according to the White House. Independent booksellers aren't pleased. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-30 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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The online bookseller had dropped prices on some of its top-selling hardcovers, as much as 64% off retail.Bargain book shoppers must have been pleased looking at Amazon's bestseller list this weekend: The online bookseller had dropped prices on some of its top-selling hardcovers, as much as 64%... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-29 00:00:00 UTC ]
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Psychiatrist Christine Montross' encounters with patients in crisis thoughtfully weaves history, medicine and memoir.Lauren swallows scissors, light bulbs, batteries, bedsprings, knives. Eddie pinches pennies for plastic surgeries he can't afford and rubs his face raw with sandpaper trying to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-26 00:00:00 UTC ]
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Amazon's Kindle Singles will feature interviews with some of the world's biggest names as part of their Kindle Singles store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-26 00:00:00 UTC ]
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Amazon posted a surprise loss of $7m (or £4.56m) in its second quarter, despite achieving a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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Expanding the range of its Kindle Singles offerings, Amazon has kicked off an interview series on the e-reader. The first installment of "The Kindle Singles Interview" series features Israeli President Shimon Peres, who was interviewed by Tablet magazine's literary editor, David Samuels. Amazon... Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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Foyles is to open a seventh branch in London’s Waterloo Rail Station in the first week of... Continue reading at The Bookseller
[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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Porter Anderson interviews Book Country's Molly Barton and Brandi Larsen as the Penguin Random House site relaunches with new features for author-members. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
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Recorded books are now a billion-dollar business, which Amazon dominates perhaps like none other. Continue reading at The Atlantic
[ The Atlantic | 2013-07-17 00:00:00 UTC ]
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The imprint, titled Jet City Comics, released its first title, a work named 'Symposium #1," on July 9. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-12 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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B-to-b publisher and professional services provider The Dolan Company has announced agreements to sell off two of its legal services businesses to affiliate groups. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-10 00:00:00 UTC ]
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Amazon Publishing has revealed a new imprint dedicated to comics and graphic novels, called Jet... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Tuesday morning Amazon Publishing announced a new comics and graphic novel imprint, Jet City Comics. It will publish graphic novels by George R.R. Martin, of "Game of Thrones" fame and others.It was only yesterday that I asked my editor when Comic-Con begins, because the comics-related... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
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