Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company
[ Fast Company | 2013-09-04 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Amazon is to offer US shoppers the ability to obtain digital copies of previously purchased printed books for free or at a discount. Continue reading at BBC World
[ BBC World | 2013-09-04 00:00:00 UTC ]
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Playing with fire is generally considered bad practice -- I know, as a parent I recommend my kids avoid it. Amazon, however has a whole new Matchbook that it can not wait to set alight. In this case, thankfully, there are no pyrotechnics involved -- just some good literature. Today the online... Continue reading at Betanews
[ Betanews | 2013-09-04 00:00:00 UTC ]
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When Amazon launched AutoRip, we looked at our bookshelves and wished that us readers would get something similar. Fortunately, the company had the same idea, and is now announcing Kindle Matchbook. In short, if you've bought one of 10,000 selected titles from Amazon, you'll be entitled to snag... Continue reading at Engadget
[ Engadget | 2013-09-03 00:00:00 UTC ]
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Amazon has unveiled a new US initiative to bundle print and ebooks, called Kindle MatchBook.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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In case you needed official confirmation, Amazon's new Kindle Paperwhite is indeed real and on the way. While we still don't have much in the way of specifics, according to the public listing, we do know that the refreshed Paperwhite should arrive with a 25-percent faster processor, improved... Continue reading at Engadget
[ Engadget | 2013-09-03 00:00:00 UTC ]
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It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World
[ PC World | 2013-09-03 00:00:00 UTC ]
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In October Amazon launches Kindle MatchBook, an arrangement that lets you purchase the Kindle edition of books you've already bought from them in print for $2.99 or less. The agreement currently covers about 10,000 books from a variety of publishers, and the prices are valid for any book... Continue reading at Fast Company
[ Fast Company | 2013-09-03 00:00:00 UTC ]
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The direct results of the ebook price fixing scandal between Apple and the five major U.S. book publishers are one-step closer to turning into real money for millions of Amazon customers. The online retailer recently began sending out e-mail notifications to Kindle ebook buyers telling... Continue reading at PC World
[ PC World | 2013-09-02 00:00:00 UTC ]
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Amazon has launched the Kindle store in Mexico with over 70,000 Spanish language ebooks. The e-... Continue reading at The Bookseller
[ The Bookseller | 2013-08-30 00:00:00 UTC ]
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Amazon is to drop a clause banning third party Marketplace traders across the EU from offering... Continue reading at The Bookseller
[ The Bookseller | 2013-08-29 00:00:00 UTC ]
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Amazon opened its Kindle ebookstore in Mexico with 70,000 Spanish-language titles and is selling devices through the Librerías Gandhi bookstore chain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-29 00:00:00 UTC ]
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InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Mitchell Klipper, CEO of Barnes & Noble Inc.'s retail group, which includes its bookstores but not its Nook unit, sold about 67% of his shares of the company, according to an SEC filing late Monday.Mr. Klipper sold a total of about 400,996 shares for between $13.99 and $14.53 per share.He... Continue reading at Crains New York
[ Crains New York | 2013-08-27 00:00:00 UTC ]
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"Plaintiffs are seeking a remedy that would give Amazon significant competitive advantage over Apple -- an advantage it is neither entitled to nor deserves." Continue reading at AllThingsD
[ AllThingsD | 2013-08-27 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD
[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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