Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart Weitzman and Marc New York have Grey-struck campaigns in the fat September issues of fashion magazines, the former touting black stilletos and high, Anastasia Steele-worthy boots called "Fifty Fifty," named not for the blockbuster bondage books but equal parts leather and stretch. "Stuart has always known that people just think shoes. They daydream shoes. They lust after shoes 24/7," said Susan Duffy, Weitzman's senior vice president of marketing. "It's almost like Fifty Shades of Grey. People want 50 pairs of shoes. It's a love affair." EMI Music is feeling the love. It's putting out Fifty Shades of Grey: The Classical Album next month in partnership with E L James herself, ahead of the British writer's first visit to the Pacific Northwest locales where her hunky gazillionaire Christian Grey and his new-to-kink love interest dwell. While Ms. James goes about remedying that geographical blip on her resume, she let loose Monday with her first licensing agreements for a range of products in North America. Coming soon: official Fifty stockings and garters and printed tights. Undies and jammies and robes. T-shirts and knit tops and hoodies. Add those to a slew of parody books, many... Continue reading at 'Crains New York'

[ Crains New York | 2012-08-16 00:00:00 UTC ]

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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this