Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart Weitzman and Marc New York have Grey-struck campaigns in the fat September issues of fashion magazines, the former touting black stilletos and high, Anastasia Steele-worthy boots called "Fifty Fifty," named not for the blockbuster bondage books but equal parts leather and stretch. "Stuart has always known that people just think shoes. They daydream shoes. They lust after shoes 24/7," said Susan Duffy, Weitzman's senior vice president of marketing. "It's almost like Fifty Shades of Grey. People want 50 pairs of shoes. It's a love affair." EMI Music is feeling the love. It's putting out Fifty Shades of Grey: The Classical Album next month in partnership with E L James herself, ahead of the British writer's first visit to the Pacific Northwest locales where her hunky gazillionaire Christian Grey and his new-to-kink love interest dwell. While Ms. James goes about remedying that geographical blip on her resume, she let loose Monday with her first licensing agreements for a range of products in North America. Coming soon: official Fifty stockings and garters and printed tights. Undies and jammies and robes. T-shirts and knit tops and hoodies. Add those to a slew of parody books, many... Continue reading at 'Crains New York'

[ Crains New York | 2012-08-16 00:00:00 UTC ]
News tagged with: #free events #brooklyn location

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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location


Ferry good show: McFall trilogy sells into 14 markets

Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Bookwire’s Spanish Markets Footprint: Selling More Ebooks ‘In the Jet Stream’

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Will Manga Sell in India and Other Nontraditional Markets?

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[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

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[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Graphic sex: intimate cartoon history of sex translated into English

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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

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Ursula K Le Guin launches broadside on Amazon's 'sell it fast, sell it cheap' policy

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[ The Guardian | 2015-06-03 00:00:00 UTC ]
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‘I will defeat Richard Osman!’: Holly Jackson on being Britain’s top selling female crime author

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Higher Prices Boost Book Sales in International Markets

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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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KKR Is in 'No Hurry' to Sell Simon & Schuster

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[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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Taipei International Book Exhibition 2024: A Market Profile

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[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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