At Open Road, Backlist Is the New Frontlist

When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an author’s book, you should be thinking about that author,” explained Open Road’s chief marketing officer Rachel Chou, “and making the most out of every opportunity.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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At Open Road, Backlist Is the New Frontlist

When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road


Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Open Road Acquires Sillitoe Backlist, Unpublished Novel

Open Road Integrated Media has secured rights to a large body of British writer Alan Sillitoe’s work, as well as the rights to his last, unpublished novel, 'Moggerhanger.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secured rights


Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access

Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international notes #ebook rights #joan didion #philip pullman #open road #open access


Open Road Reissues Six Out-of-Print Titles by Stephen Graham Jones

Starting October 1, Open Road Integrated Media will republish six of Jones's out-of-print titles, originally released between 2008 and 2014. A network of booksellers and book influencers have declared the date "Stephen Graham Jones Day." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #originally released #out-of-print titles


Open Road Launches Geo-Targeting Service to Fight Book Bans

In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book banning #read books


Christine Gillespie Joins Open Road as SVP, Publisher

The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing director #special projects #effective immediately


Open Road Integrated Media Has ‘Transformational’ Year

More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape

A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly. The post UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-19 20:47:58 UTC ]
More news stories like this | News stories tagged with: #audiobook deal #open road #audiobook


Open Road Expanded Publishing Partnerships in 2022

Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #company employees


Open Road Launches Activation 2.0

After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #ignition program #e-book


Investment Group Led by David Steinberger Buys Open Road

A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media for a purchase price reported to be between $60 million and $80 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #david steinberger #$60 million #$80 million


Open Road Integrated Media Shows No Signs of Slowing Down

Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ignition program #partner publishers


Open Road Buys U.K.'s Bloodhound Books

Open Road Integrated Media has acquired Bloodhound Books, a U.K.-based publisher of e-books and print titles. Founded in 2014, Bloodhound has a backlist of about 600 fiction titles, and has sold approximately six million copies of its books worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #-based publisher #print titles #million copies


Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


Open Road Revenue Up 36% in First Half of 2019

Open Road said revenue in the first six months of 2019 rose 36% over the comparable period in 2018, while earnings jumped 72%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners


Open Road Finds A New Path

Many startups launched during the beginning of publishing’s digital transformation pivoted to find a way to actually earn a profit. That's exactly what Open Road Integrated Media is up to by devoting more resources to promoting ebook editions of backlist titles from other publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles


Rappaport to Succeed Fine as Open Road Publisher

Philip Rappaport has been promoted to senior v-p and publisher of Open Road Integrated Media succeeding Jon Fine who is joining American Media as deputy counsel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-07 00:00:00 UTC ]
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