Good founder Ben Goldhirsh shocked media types and set in motion a slew of terrible headline puns (“Bad! Major Editorial Layoffs Hit Good”) when the company laid off the majority of its editorial staff with very little explanation last June. Yet after a quiet summer, Goldhirsh and Good are looking to make a comeback as the company makes a dramatic leap from a traditional media company to a community platform. Good.is, as the new platform is called, is less a change in mission for Goldhirsh and Good than it is a change of the means. According to Goldhirsh, the company, which was founded in 2006 as a magazine, saw media as the best vehicle for its message of promoting and rebranding civic good. Six years later, Goldhirsh envisions a new direction for the site. “The editorial content was and is important but there was a growing and perhaps greater need sitting alongside of editorial, which was to convene and connect like-minded people,” Goldhirsh said. “We wanted to see if we could convene a community, not just an audience to come together, aggregate their clout, and drive outcomes.” Good.is will work much like most community sites and social networks, where a user can log in, create a profile, and follow other users to receive content and share stories. To that end, the site will try to leverage its recently acquired social activist platform Jumo, founded by Facebook co-founder and New Republic publisher Chris Hughes. Where Good hopes to differentiate itself is with its... Continue reading at 'AdWeek'
[ AdWeek | 2012-09-19 00:00:00 UTC ]
Among the week's headlines: The American Library Association announces five new "Core Values" for librarianship; a candidate for Missouri secretary of state campaigns by burning library books with a flamethrower; and OCLC is suing a shadow archive site. Continue reading at Publishers Weekly
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Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
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Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company
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Core values, the essential relationship of author and publisher, and the fundamental efficacy of reading anchored the morning and afternoon of London Book Fair's 2019 Quantum. The post From Europe and the UK: Two CEOs at London Book Fair’s Quantum Conference appeared first on Publishing... Continue reading at Publishing Perspectives
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
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Libraries have been urged to find a new ways of raising money – such as offering paid-for holiday clubs in the school holidays - if they want to stay afloat. A report by community organisations network Locality, funded by Arts Council England (ACE), calls for libraries to look for new ways to... Continue reading at The Bookseller
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When you start a small business, it's hard to know what success--or failure--looks like.In 2011, I started a book business with my best friend called Emily Books. We were qualified to start a business in some ways, not so much in others. We had some expertise in our field: We'd both worked at... Continue reading at Fast Company
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Good founder Ben Goldhirsh shocked media types and set in motion a slew of terrible headline puns (“Bad! Major Editorial Layoffs Hit Good”) when the company laid off the majority of its editorial staff with very little explanation last June. Yet after a quiet summer, Goldhirsh and Good are... Continue reading at AdWeek
[ AdWeek | 2012-09-19 00:00:00 UTC ]
More news stories like this