Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Marking the first collaboration between a book publisher and Amazon Alexa, HarperCollins Christian Publishing is launching a devotionals skill for retail giant’s “intelligent assistant” starting December 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-12 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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Pulitzer winner’s memoir goes to Norton, Gallery 13 buys epilepsy graphic novel, Berkley signs debut novel by journalist Francesca Hornak, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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This week: a deadly pathogen that threatens to cause a pandemic, plus a debut novel that combines weird fiction with psychological suspense. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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The author otherwise known as Lorelei Gilmore has the #8 book in the country with ‘Talking as Fast as I Can.’ Plus ‘The Instant Pot Electric Pressure Cooker Cookbook’ and other titles heat up after Cyber Monday, an unauthorized book of Pokémon Go fan fiction debuts in trade paper, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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New deals for Erin Bowman, Joy McCullough, Atia Abawi, R.L. Stine, Marc Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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Abrams acquires a chapter book series, Kyle Cassidy sells This Is What a Librarian Looks Like to Black Dog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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The holiday season kicks off with a sales boost for ‘Jesus Today,’ the ‘March’ trilogy, and many other titles. Plus children’s storybook collections make up eight of the 10 top-selling books in the country, a videogame strategy guide charts in two formats, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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This week: inside the 'alien' brain of an octopus, and Siri Hustvedt's thought-provoking 'A Woman Looking at Men Looking at Women.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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David Walliams has once again secured the UK Official Top 50 number one spot, with The Midnight Gang (HarperCollins Children's) shifting 81,216 copies for £467,852, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Lee Child has thundered into the Weekly E-Book Ranking, earning his first number one in the list with his Jack Reacher title Night School. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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The editorial director of Macmillan Higher Ed sells a debut novel to Kensington, Caitlyn Dlouhy buys a first novel for her imprint at Atheneum, Sourcebooks acquires a German bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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New books by two Fox News hosts claim the top spots on their respective lists. Plus the success of the new movie ‘Arrival' boosts sales for a 12-year-old SF anthology, Zadie Smith connects with 'Swing Time', and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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David Walliams has clinched the UK Official Top 50 number one spot for a third week running, as The Midnight Gang (HarperCollins Children's) sold 78,950 copies for £449,629 through Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Major comics publishers such as Dark Horse and Fantagraphics call the region home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Louisa Moore, the pseudonym of Louise Marley, sells a novel to Redhook; Nancy Miller buys a Joyce Maynard memoir for Bloomsbury; Jackie Martling sells a memoir to Post Hill Press; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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YA author Melinda Salisbury has asked her publisher not to submit her books for review to newspapers such as the Daily Mail in support of the ‘Stop Funding Hate’ movement. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Every Primary-1 child north of the border is to receive three free picture books for Book Week Scotland 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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