Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Kimberley Chambers’ Backstabber cut through the competition to top the Weekly E-Book Ranking in the same week that it scored the crime author her best first-week sale in hardback. Continue reading at The Bookseller
[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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‘Lincoln in the Bardo,’ the first novel by acclaimed short-fiction writer George Saunders, is the #1 book in the country. Plus Nashville singer-songwriter Rory Feek’s memoir debuts at #2 overall, and the team behind the picture book 'Goodnight, Goodnight, Construction Site’ builds its sales with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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HQN buys seven titles from romance author JoAnn Ross, Thomas Nelson takes a memoir by the BTK Killer’s daughter, Hyperion nabs a middle grade title about coding, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Facebook's message to media: We care, we really care. The post Best of the week: Facebook’s publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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This week: a powerful thriller for fans of Ruth Rendell, and a stellar Angela Carter biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
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A Soho awards night with David Nicholls and a "very special" Harry Potter screening at the St. Pancras Renaissance Hotel London lead the "eclectic" line-up of this year’s London Book & Screen Week. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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Paula Hawkins reclaims her crown at the top of the Weekly E-Book Ranking chart, while Ann Cleeves' latest Shetlands title Cold Earth moves into second place. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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This week: a girl begins receiving letters from her dead sister, plus the violent mutiny on the HMS "Hermione." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Knopf nabs a biography of Anne Spoerry, a debut author brings a noir sci-fi trilogy to Kensington, Sourcebooks takes three titles in thriller series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Surrounding and extending the reach of London Book Fair, London Book & Screen Week has events scheduled all over the British capital, March 13-19. The post ‘Hogwarts to Hygge’: London Book & Screen Week Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-16 00:00:00 UTC ]
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Ellie Dean’s Until You Come Home shunted 17-time Weekly E-Book Ranking number one The Girl on the Train into the sidings to claim the top spot; the 12th title in the author’s Second World War-set Beach View Boarding House series brought down the ranking’s Goliath in its first week out of the blocks. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Publishers and booksellers are joining the love-in created by Valentine's Day, with retail events and publisher promotions setting sales in the romance genre racing. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Two books about the 45th president of the United States debut on our hardcover nonfiction list. Plus an evangelical author has her best first-week sales yet, and Flatiron’s YA imprint lands on our children’s fiction list for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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In what may have been the industry's biggest-ever team-building program, more than 1,400 Penguin Random House employees took part in PRH’s first Company Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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A debut author brings a historical novel to Kensington, Jewel’s father sells a memoir to Blackstone, Two Dollar Radio nabs a debut story collection, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Val McDermid’s Out of Bounds (Sphere) has maintained a steely grip on the UK Official Top 50 number one spot, topping the charts for a second week in a row, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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The newly minted Newbery and Caldecott medalist enjoyed their best weekly sales yet after the award announcements. Plus ‘The Girl Before’ follows her psychological thriller sisters onto our hardcover fiction list, and a BEA buzz pick makes its bestseller debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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This week: new novels from John Darnielle and Viet Thanh Nguyen, plus how medicine changed the end of life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Atria nabs a debut novel on the Israeli military draft, Acevedo brings a historical novel to Europa, a journalist’s book on truth under Trump goes to Prometheus Books, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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