Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Berkley signs British bestseller Clare Mackintosh for two more, one of the creators of the Pussyhat Project goes to Grand Central, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Peter James has capsized Paula Hawkins’ two weeks of smooth sailing in the Weekly E-Book Ranking number one spot, as Need You Dead blasted straight to the chart’s summit in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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In the first installment of Louisa Ermelino's new column, the 'Publishers Weekly' adult book director looks back at BookExpo 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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This week: Anthony Horowitz's brilliant Agatha Christie–like mystery, plus an investigation into the Donner Party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Katherine Arden sells her middle grade debut, Minotaur buys a new historical mystery series by Brit Jessica Fellowes, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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‘Crazy Rich Asians’ author Kevin Kwan rounds out his trilogy with ‘Rich People Problems,’ debuting at #13 on our Hardcover Fiction list. Plus Cassandra Clare has the #3 book in the country with ‘Lord of Shadows,’ second in her Dark Artifices series, and Michael Crichton returns to our lists with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Paula Hawkins is treading water in the Weekly E-Ranking top 20, with Into the Water holding the top spot for the second week running. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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Calendar Girl author Audrey Carlan inks a 12-book deal, Kristin Hannah re-ups at SMP, a women’s rights activist lands at Atria, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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Books by two sports legends debut in Hardcover Fiction. Plus a pair of beach reads brighten up our Hardcover Fiction list, and small press Cemetery Dance waltzes onto our Hardcover Fiction list with a book coauthored by Stephen King. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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On Friday, June 2, from 2:30–4 p.m., stop by the PW BookExpo Librarians’ Lounge (Booth 875) for ice cream, and author talk, courtesy Penguin Random House library marketing team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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Freedom of expression organisation Index on Censorship has joined the Banned Books Week Coalition as the first international member of the US-based alliance. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Hot Key Books has acquired a new teen series from debut author and Foyles bookseller Chloe Coles. Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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At outlets that report to NPD BookScan, total unit sales were 8% higher in the week ended May 14, 2017, than in the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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This week: a wonderful biography of F. Scott Fitzgerald, plus the controversial novel that inspired last year's hit movie 'Elle.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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Three new books on our Hardcover Nonfiction list each hark back to earlier eras of U.S. politics. Plus ‘A Dog’s Way Home’ keeps W. Bruce Cameron’s franchise wagging along, and retired Cubs catcher David Ross hits one more home run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Pulitzer-winning poet Tracy K. Smith sells a new collection, a Johns Hopkins prof strikes a deal with Bloomsbury, Gina Apostol sells her latest novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Usborne has bought a middle grade magical fantasy from a former gaming programmer following a “hotly contested auction” against three other publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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