Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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After hovering in the top five for the previous fortnight, Ruth Hogan's The Keeper of Lost Things has vaulted four spots to claim her first pole position on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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Putnam splashes the cash for an authorized Dracula sequel, Renée Watson inks a five-book agreement with Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Sue Grafton’s ‘Y Is for Yesterday’ is the #1 book in the country. Plus ‘My Struggle’ author Karl Ove Knausgaard debuts in Hardcover Nonfiction with ‘Autumn,’ and Vince Flynn’s ‘American Assassin’ heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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The wife of a former NFL star sells a football-themed romance to Berkeley, Scholastic nabs Ally Carter’s first YA standalone, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 0.2% lower in the week ended Aug. 20, 2017, than in the similar week in 2016 Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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In a timely partnership for the school year, international publisher McGraw-Hill and ebook-and-print bundler iFlipd pilot a $15-per-week textbook rental. The post Industry Notes: McGraw-Hill and iFlipd Pilot a Weekly Rental Ebook+Print Textbook Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-25 00:00:00 UTC ]
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This week: an eerie, dilapidated former orphanage, plus the Portuguese masterpiece 'The Book of Disquiet.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Norwegian author Maja Lunde’s dystopian tale 'The History of Bees' topped the charts in Germany, while Elena Ferrante claimed the first and third spots on the fiction bestseller list in Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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‘The Stone Sky,’ which concludes N.K. Jemisin’s Hugo Award–winning Broken Earth trilogy, debuts at #11 on our Trade Paperback list. Plus Serious Eats writer and chef Stella Parks shares her love of Twinkies and Oreos in ‘BraveTart,’ and Kate Winslet and Idris Elba cozy up on the movie tie-in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Victoria Hislop’s Cartes Postales from Greece (Headline) has once again voyaged into the Official UK Top 50 number one spot, selling 27,201 copies for £116,694—a 19.3% boost week on week. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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The forthcoming romantic comedy co-written by 'Rosie Project' author Graeme Simsion and his wife is nabbed for film by Fox Searchlight, while Pascal Pictures picks up the true tale of an Italian teenager who became an unexpected WWII hero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Sourcebooks buys a new Elizabeth Warren bio, Dresden Files author Jim Butcher sells a short story collection to Ace, Audible pays six figures for two audio-first romances, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 0.1% higher in the week ended Aug. 13, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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This week: Knausgaard's latest, plus the novel that won the Irish Book Award’s Crime Novel of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Jen Hatmaker has the #6 book in the country with ‘Of Mess and Moxie.’ Plus Robert Wright explains ‘Why Buddhism Is True,’ and Slipknot lead singer Corey Taylor offers his NSFW take on current politics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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A lucky 13th week for The Handmaid’s Tale—it has rebounded back into the Weekly E-Book Ranking number one spot, after Helen Fields’ Perfect Prey briefly toppled it a week ago. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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