Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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A spike in sales of board books helped to drive up unit sales of print books 5% in the week ended July 16, 2017 over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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In the spirit of Christopher Nolan's new film, 'Dunkirk,' here are three new titles in which everyday people fight to survive and commit unsung acts of heroism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Sales of Milo Yiannopoulos’s book, 'Dangerous,' fell 42% last week, compared to its first week on sale, according to just-released numbers from NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Usborne has snapped up a Russian folklore-inspired middle grade fantasy following a “hotly contested four-way auction”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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This week: what if there were a machine that could reveal your deepest secret? Plus: a definitive Thoreau biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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An endorsement from Reese Witherspoon helps boost ‘The Alice Network’ by Kate Quinn to its Trade Paperback list debut. Plus we're truly in the dog days of summer, with a pair of canine-centric books landing on our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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With the adult coloring book phenomenon on the decline, other categories have stepped up their sales game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Viking nabs a middle grade debut at auction, TarcherPerigee signs a coparenting book for six figures, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Ebury hosted chefs Rick Stein, Yotam Ottolenghi and Mary Berry in a star-studded bash at the Ham Yard Hotel in Soho as part of a food writing showcase for 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Martina Cole has scored a second week in the UK Official Top 50 number one spot, with Betrayal (Headline) selling 23,091 copies for £84,919. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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What are the books that have just been optioned for TV and film? In this, our first of a new bi-weekly column, deals close for a memoir by Patricia Lockwood and a nonfiction book about a group of men who broke the color barrier in corporate America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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The Handmaid's Tale has once again taken over the Weekly E-Book Ranking’s number one spot, gripping the list with the might of a totalitarian regime for a third non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Mark R. Levin’s ‘Rediscovering Americanism’ is the #1 book in the country. Plus Oprah’s latest Book Club pick, ‘Behold the Dreamers’ by Imbolo Mbue, debuts at #5 in trade paper, and a graphic novel about a sweet space alien with a ginormous Twitter following lands at #18 on our Hardcover Fiction... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Lake Union re-ups Kerry Lonsdale, Sherrilyn Kenyon signs a double with Tor, Simon Sebag Montefiore sells a novel to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in ads and life as a new mother at an ad agency. The post Best of the week: Publishers are embracing Amazon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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This week: an oral history of Bob Marley, plus an existential mystery in which a couple's neighbors strangely stop speaking to them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Bonnier Zaffre imprint Hot Key Books has acquired a “romantic and relevant” debut Love, Hate & Other Filters, by Samira Ahmed, about being a Muslim American teen. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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What were people reading during the days of grunge rock and the Clinton presidency? What was the highest number of bestsellers by Stephen King on a single list? Remember the Gone with the Wind sequel? Take a trip down memory lane with PW's annual bestselling adult books list from 1990-2013, our... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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This week: a thriller featuring a creepy DVD, plus an excellent essay collection about the beauty of everyday mundanities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Chris Kepner sells a three-book sci-fi series to Tor in his first deal since establishing his own agency, Mira buys a debut thriller, Graywolf picks up a poetry collection by Ilya Kaminsky, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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