Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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This week: an absorbing account of the case of Willie James Grimes, plus Paul Yoon's beautiful story collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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'Ready or Not!,’ the follow-up to 2013’s ‘Nom Nom Paleo,’ is the #5 book in the country. Plus Mark Manson’s tough-love self-help book has its best week yet, and Tom Perrotta releases his first novel since 2011’s ‘The Leftovers.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Across the U.S. today, various publications are relaying to their readers some pressing news: they've been sold. Morris Publishing Group, a part of Morris Communications Co., has been purchased by New York-based New Media Investment Group. This means that the Savannah Morning News, the Topeka... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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Among the books just snatched up in Hollywood are a nonfiction title by CNN anchor Jake Tapper, a not-yet-published book about the unheralded female rock stars of Silicon Valley, and a Spiegel & Grau-published novel about a woman who goes missing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Ruth Ware’s third psychological thriller, 'The Lying Game,' debuts at #3 in Hardcover Fiction. Plus Joan Hess completes the final novel in Elizabeth Peters’s long-running Amelia Peabody series, and the first trailer for the big-screen adaptation of ‘Ready Player One’ boosts the book to the #9... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Avery invests in "The Longevity Diet," Putnam splashes six figures on Lauren Kate’s adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 2% higher in the week ended July 30, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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This week: a mother abandons her family with $40,000 in a backpack, plus what science says about UFOs, chemtrails, and aliens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Nicci French's Sunday Morning Coming Down swipes the number one spot from Margaret Atwood's The Handmaid's Tale. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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This week: Proust's letters to his neighbor, plus a brilliant and claustrophobic novel from Lizzie Borden's perspective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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Delacorte nabs a YA debut for six figures; a Bloomsbury staffer sells her first book to Soho Teen; George Pelecanos re-ups with Little, Brown; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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Michael Connelly has the #1 book in the country with series launch ‘The Late Show.’ Plus Joshua Green’s ‘The Devil’s Bargain’ looks at the relationship between Steve Bannon and Donald Trump, and ‘World War Z’ author Max Brooks writes the first official Minecraft novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended July 23, 2017, than in the similar week in 2016, led by double-digit increases in the two juvenile categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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Toni Collette's production company nabs a suspense novel; Maggie Stiefvater's Raven Cycle is optioned for a TV show on Syfy; 20th Century Fox buys a thriller by Michelle Richmond; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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A spike in sales of board books helped to drive up unit sales of print books 5% in the week ended July 16, 2017 over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-21 00:00:00 UTC ]
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‘Worlds Collide,’ the sixth and final volume in Chris Colfer’s Land of Stories series, is the #3 book in the country. Plus Amazon Prime Day significantly boosts sales of a pair of Instant Pot cookbooks, and three illustrated titles make their list debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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In the spirit of Christopher Nolan's new film, 'Dunkirk,' here are three new titles in which everyday people fight to survive and commit unsung acts of heroism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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