Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Lena Dunham options a YA book; Hulu nabs Ralph Ellison's 1952 National Book Award-winner, 'Invisible Man,' for TV; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-07 00:00:00 UTC ]
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Sarah Pinborough re-ups with William Morrow, Scribner buys a nonfiction title about a hospital in Houston, and Little, Brown picks up a book by fitness guru Jillian Michaels for Tracy Behar’s new imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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This week: Banville’s sequel to Henry James’s "The Portrait of a Lady," plus chef Nobu Matsuhisa's memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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In this week’s roundup, Librarian of Congress Carla Hayden kicks off OCLC’s first independently held America’s Regional Council meeting; Stephen Hawking shares his views on open access, and ALA and Google announce the winners of Libraries Ready to Code grants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Philip Pullman's La Belle Sauvage is the first Children’s title in Weekly E-Book Ranking history to go to number one. Continue reading at The Bookseller
[ The Bookseller | 2017-11-03 00:00:00 UTC ]
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Philip Pullman’s La Belle Sauvage (PRH/David Fickling) has pulled off a second week in the UK Official Top 50 number one spot, selling 45,015 copies for £546,248. Continue reading at The Bookseller
[ The Bookseller | 2017-11-01 00:00:00 UTC ]
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Dan Brown's Origin has once again cracked the code to claim the Weekly E-Book Ranking top spot. Continue reading at The Bookseller
[ The Bookseller | 2017-11-01 00:00:00 UTC ]
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This week: Isabel Allende's new novel, plus what we think about when we think about soccer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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Estelle Laure sells a new YA novel, HarperWave publisher Karen Rinaldi turns author, FSG buys Hafsah Faizal’s debut YA, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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Gabrielle Union and Gretchen Carlson address sexual harassment and violence in their new books. Plus Kenneth Branagh’s ‘Murder on the Orient Express’ remake propels Agatha Christie’s 1934 mystery onto our trade paperback list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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A group of independent Latin American publishers curated a 'hot list' at the Frankfurt Book Fair to promote their latest literary titles to right buyers. The post Fifty Independent Latin American Publishers Create a Rights ‘Hot List’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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This week's hot film deals include a TV option for a bestselling Dutch memoir, and a deal for a Wattpad novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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Tim Britton, m.d. of Springer Nature's Open Research Group, talks to Benedicte Page about the publisher's "business-model neutral" approach. Continue reading at The Bookseller
[ The Bookseller | 2017-10-23 00:00:00 UTC ]
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Origin rules the charts across formats - for the week ending 7th October, it claimed both the print and ebook number ones. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Ken Follett’s latest novel has taken the top slots on the fiction bestseller lists in both France and Germany Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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John Green has the #2—and #4—book in the country with ‘Turtles All the Way Down.’ Plus ‘Alexander Hamilton’ author Ron Chernow returns with ‘Grant,’ and Alice Hoffman conjures a prequel to 1995’s ‘Practical Magic.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Mindy McGinnis sells a YA novel about the opioid crisis, Berkley signs Simone St. James for six figures, Montlake buys the latest from indie bestseller Jamie McGuire, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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This week: Oliver Sacks's new book, plus a look inside the world of an undercover Muslim FBI agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Ben Aaronovitch’s The Furthest Station has chugged into the Weekly E-Ranking number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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Dan Brown, Salman Rushdie, Mathias Énard: VIP writers and publishers made steady appearances at the Frankfurt Book Fair 2017 amid discussions of books and world affairs. The post Download: Friday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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