Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Jojo Moyes has the #8 book in the country with her latest Lou Clark novel, ‘Still Me.’ Plus the ‘New York Times’ and PBS team up for a bestseller-boosting book club, and a YA debut offers a happily-ever-after to its author, if not its readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Among this week’s headlines: The budget deal could be good news for libraries; EFF founder John Perry Barlow has died; and the 2018 ALA Midwinter Meeting gets underway. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Ally Carter sells her debut middle grade series, S&S buys a YA novel by NBA-winner Neal Schusterman and his son, MIT Press nabs an essay collection by Roxane Gay, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Three days of presentations, debate, and discussion will bring together in New Delhi representatives of 60 countries amid geo-political and publishing challenges. The International Publishers Association's president is calling for 'trustworthy information.' The post The International Publishers... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
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Tom Kerridge’s Lose Weight for Good (Absolute) has eased in for a fourth week in total as the UK Official Top 50 number one, selling 34,843 copies for £386,049. Continue reading at The Bookseller
[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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A week ahead of its paperback release, Gail Honeyman’s Eleanor Oliphant is Completely Fine leapt into the Weekly E-Book Ranking number one, trumping Fire and Fury and seeing off the (Michael) Wolff from the door. Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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A Dave Chappelle anecdote boosts interest in—and sales of—a backlist memoir. Plus new year, new you titles are going strong four weeks into 2018, and David Levithan’s ‘Every Day’ heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Warren Bass makes his first acquisition at Penguin Press, Gallery buys a book about a fishing boat that disappeared in 1984, Graydon House nabs a buzzed-about U.K. thriller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Among this week's headlines: ALA's new diverse books initiative; a look at how libraries can fill the void left by the loss of local newspapers; and a proposed budget cut endangers the University Press of Kentucky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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The London Book & Screen Week line-up has been revealed and includes a screening of Jojo Moyes' "Me Before You", an evening to celebrate 200 years of Frankenstein and a sing-along screening of "Mary Poppins". Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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The writings and adaptations of 'oustanding female writers whose work continues to be iconic and influential' is featured in the 'Book and Screen Week' program that runs parallel to London Book Fair in April. The post London Book Fair’s ‘Book and Screen Week’ Embraces Women’s Suffrage Centenary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-01 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. The post Bloomberg’s Twitter network TicToc is getting 750,000 daily views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-26 00:00:00 UTC ]
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As the U.S. passed the first anniversary of President Trump’s inauguration, four books debuted on our hardcover nonfiction list, each taking a critical view of the current political moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Melissa de la Cruz sells her first stab at domestic suspense, a book on the Cartier clan is bought, Delacorte invests six figures in a debut fantasy series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Fire and Fury burned into the Weekly E-Book Ranking number one spot for a second week running, denying Kimberley Chambers her second ebook top spot. Continue reading at The Bookseller
[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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With Michael Wolff’s 'Fire and Fury' selling more than 324,000 copies in the week ended January 21, 2018, total industry sales were 6% higher than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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This week: a forbidden book containing unsettling fairy tales, plus the uses and misuses of civil rights history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Taking all formats together, Macmillan's Henry Holt & Company is reporting 1.7 million copies of Michael Wolff's book sold, sparks flying as the book leaps to No. 1 on the lists. The post In Second Full Week, Macmillan’s ‘Fire and Fury’ Sales Roar to a Bonfire appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-26 00:00:00 UTC ]
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