Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: Curtis Sittenfeld's story collection, plus the natural history heist of the century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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This week: the art of the wasted day, plus how to write an autobiographical novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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‘Laguna Beach’ graduate Kristin Cavallari has the #1 book in the country with the cookbook ’True Roots.’ Plus 'The Female Persuasion,' Meg Wolitzer’s first novel for adults since 2013’s 'The Interestings,' lands at #10 in hardcover fiction, and new middle-grade and children’s titles hit our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Berkley pays six figures for a debut, Aladdin nabs a middle grade debut, Delacorte acquires a YA adaptation of a nonfiction bestseller about the justice system, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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To bring yourself up to speed on the conversation surrounding former FBI Director James Comey's new memoir, "A Higher Loyalty: Truth, Lies, and Leadership," you could read something in-depth and thoughtful about it, such as Michiko Kakutani's review in The New York Times.Or you could read... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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The public-facing London Book and Screen Week opens with adaptation awards in film, television, gaming, audio, and stage. The post London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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A forthcoming biography of Tiger Woods is nabbed for a docu-series, while HBO zeroes in on another Tom Perrotta property. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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S&S preempts a nonfiction book by a lauded reporter, Chronicle re-ups a Marlon Bundo co-creator, Thomas & Mercer lays down six figures for an indie bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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The last week before Easter proved to be a great one for publishers, with print unit sales jumping 22% in the week ended April 1, 2018, over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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‘This Is Us’ star Chrissy Metz debuts at #5 in hardcover nonfiction with the self-help title ‘This Is Me.’ Plus the first book from Rick Riordan’s new Disney imprint lands at #10 in children’s frontlist fiction, and several books show how authors and readers keep the faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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This week: the women who made an art of having an opinion, plus Hieu Minh Nguyen's brilliant and disquieting poetry collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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It’s not often a single title tops both the print and ebook charts in the same week, let alone pulls off that feat multiple times, but Eleanor Oliphant is Completely Fine's in the number one ebook chart slot has now reached seven consecutive weeks. Continue reading at The Bookseller
[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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Hot Key Books, an imprint of Bonnier Zaffre, has signed a six-book contract with former SAS soldier Chris Ryan. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
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This week: new books from Meg Wolitzer, Tracy K. Smith, Leslie Jamison, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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'Clinton Cash' author Peter Schweizer has the #1 book in the country with 'Secret Empires.’ Plus two books about vice-president Mike Pence’s family rabbit debut on our lists, and the biopic ‘I Can Only Imagine’ boosts sales of the memoir of the same name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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A winner among 14 bidders, Hiaasen's new middle grade, a new epic fantasy series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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At this year's Bologna Book Fair, scouts and agents said middle grade fiction remains hot, and the political upheaval in the United States is driving a global interest in titles, both fiction and nonfiction, that speak to this tumultuous moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-28 00:00:00 UTC ]
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This week's book to film deals include an adaption of the classic novel 'Native Son,' and a forthcoming book from Doubleday optioned by Sony. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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Roaring Brook wins a middle grade debut at auction, SMP invests six figures in a photography book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Unicorn food—glittery, multicolored dishes—has taken over social media recently. It's now made its way into cookbooks, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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