Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: the thriller from Bill Clinton and James Patterson, plus new books from Lauren Groff, Rachel Cusk, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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And with that, the Honeyman is over. Peter James’ Dead If You Don’t has ended Eleanor Oliphant is Completely Fine’s record run in the Weekly E-Ranking number one spot, becoming the first new number one in the ebook chart since the second week of February. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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Stephen King has the #1 book in the country with ‘The Outsider.’ Plus John McCain and James R. Clapper release political memoirs, and Bill Gates names his summer reads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Rounding up this year's big books of BookExpo, according to booksellers on the show floor, range from the former first lady's upcoming memoir to a work of autofiction written by a convicted bank robber. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Not all names of note spend mega-bucks on real estate. This week’s offerings include both a box-office star selling for $15.6 million on the Westside and a Pulitzer Prize-winning writer buying for $450,000 in Palm Springs. For a peek at a $26.75-million newly built contemporary in Pacific... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-26 00:00:00 UTC ]
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In our annual pre-summer roundup, booksellers discuss upcoming trends, predictions for the season, and books they've got their eyes on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Victoria Aveyard has the #3 book in the country with the YA fantasy ‘War Storm.’ Plus Jeanne Birdsall says goodbye to the Penderwicks, and Jessica Knoll says hello to ‘The Favorite Sister.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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While Eleanor Oliphant is Completely Fine vacated its print number one in the week this chart covers, Gail Honeyman is nowhere near done in the Weekly E-Book Ranking: The British Book Awards’ Book of the Year notched up a 15th week as the ebook number one. Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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This week: a thriller set in the underbelly of North Korea, plus the powers, perversions, and potential of heredity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Jeanine Cummins signs a seven-figure deal with Flatiron, Atria pays six figures for a new Instagram poetry collection, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Among the titles that caught the eye in Hollywood this week are a short story by father-son duo Stephen King and Joe Hill, an Ireland-set detective story that PW recently starred, and a novel about a mixed martial arts fighter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-21 00:00:00 UTC ]
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A member of Talking Heads lands at SMP, Graydon House spends six figures on a former Glamour editor’s debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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Harlem Renaissance writer Zora Neale Hurston has the #7 book in the country with the previously unpublished ‘Barracoon.’ Plus Mary Kay Andrews’s latest beach read flies high, and a pair of new books offer different takes on entrepreneurship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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This week: a 3,000-mile journey around wild Alaska, plus Italian cuisine off the beaten path. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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"From the Rocky Mountains to the West," Will Hearst's new quarterly journal aims to carve out a niche. The post With a Family Legacy (and Deep Pockets), Alta’s Publisher Charts an Ambitious Course appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-16 00:00:00 UTC ]
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A former porn star lands at Picador, Delacorte nabs a YA debut from poet Morgan Parker, and more in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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This week: Michael Chabon on fatherhood, plus Michael Pollan on how to change your mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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The #1 book in the country is 'A Day in the Life of Marlon Bundo,' Rick Riordan’s 'The Burning Maze' tops our children's list, Andrew Sean Greer’s Pulitzer-winning 'Less' appears on our Hardcover Fiction list for the first time, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Unit sales of print books fell 3% in the week ended May 6, 2018, compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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