Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Here’s an interesting statistic: this Weekly E-Book Ranking is the first since launching in May 2016—that’s 95 weeks—in which no new title featured. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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This week's notable book acquisitions in Hollywood include a seven-figure preempt to option a HaprerCollins thriller, and a film deal for a narrative poem by Stephen King. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-27 00:00:00 UTC ]
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Ahead of the ‘Red Sparrow’ movie release, ‘The Kremlin’s Candidate,’ which closes out Jason Matthews’s trilogy, debuts at #16 in hardcover fiction. Plus another book-turned-movie, Becky Albertalli’s ‘Simon vs. the Homo Sapiens Agenda,’ climbs the children’s and YA fiction chart, and Harvard... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Among this week's headlines: mixed news in LJ's annual budget survey; Hachette's CEO calls ebooks 'stupid products'; and a curator reflects on 47 years looking after rare books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Carl Safina closes a double at Macmillan, Putnam nabs a new novel by Aussie scribe Robert Hillman, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Gail Honeyman has scored a double: in the same week that Eleanor Oliphant is Completely Fine ascended to the print number one spot, the ebook edition of the title ousted Jojo Moyes’ Still Me from the Weekly E-Book Ranking top spot. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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This week: a modern true crime classic, plus an incisive collection of essays about the issues facing black feminists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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New deals this week for Holly Goldberg Sloan, Meg Wolitzer, Nahoko Uehashi, Akwaeke Emezi, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
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Gail Honeyman's Eleanor Oliphant is Completely Fine (HarperCollins) has breezed into the UK Official Top 50 number one spot for a second week, selling 27,844 copies for £166,643. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian
[ The Guardian | 2018-02-21 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Jojo Moyes is "still" top of the Weekly E-Book Ranking, as Still Me, the third title in her million-copy-selling Me Before You trilogy, spent a second week as the UK’s bestselling ebook. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Among this week's headlines: Trump again targets library funding; a strong program but weak attendance at the ALA Midwinter Meeting; and a Wired article raises a central question about Facebook: is it a publisher? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Penguin Young Readers buys a middle grade novel cowritten by Holly Goldberg Sloan and Meg Wolitzer, Hachette picks up a debut fantasy novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Kristin Hannah’s ‘The Great Alone’ is the #1 book in the country. Plus the Oprah-annointed ‘An American Marriage’ by Tayari Jones takes two positions in hardcover fiction, and Christian lifestyle blogger Rachel Hollis gives readers life lessons in ‘Girl, Wash Your Face.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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This week's book to film deals include the first children's book by Sophie Kinsella, and big plans for the Ology series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-13 00:00:00 UTC ]
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SUNDAY Coverage of the “2018 Winter Olympics” in PyeongChang, South Korea continues throughout this week and the next. Various times, NBC, CNBC, NBC Sports Network and USA I, Tania: The six-part docu-series “The Radical Story of Patty Hearst” retells the 1970s-era tale of the heiress turned... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-10 00:00:00 UTC ]
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Among this week’s headlines: The budget deal could be good news for libraries; EFF founder John Perry Barlow has died; and the 2018 ALA Midwinter Meeting gets underway. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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This week: a literary adventure about a movie crew in the jungles of Honduras, plus the painting that shocked the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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