Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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E L James’ Darker topped the Weekly E-Book Ranking for the week leading up to Christmas. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Dexter creator Jeff Lindsay sells two titles in a new series to Dutton, Harlequin buys a debut YA fantasy, Library of America picks up an anthology of essays about Peanuts, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
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Santa was good to booksellers this year. The week before Christmas, overall print unit sales were 7% higher than in the comparable week last year, and a lot of books saw substantial sales jumps. Here are the adult hardcover titles that saw the largest week-over-week increases in unit sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
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Led by solid gains through the retail and club channel, unit sales of print books rose 7% this Christmas week over last year. 'The Getaway' remained the season's most popular book, while Rupi Kaur sold a combined 136,000 copies of her two books in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-28 00:00:00 UTC ]
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Unit sales of print books rose 3% in the week ended December 17, 2017, over the comparable period in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 4% lower in the week ended Dec. 10, 2017, than in the similar week in 2016, marking the third consecutive week this holiday season in which sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Novelist and screenwriter Jojo Moyes has been named as ambassador for London Book & Screen Week as the festival returns for 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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EL James’ Darker tied up the Weekly E-Book Ranking number one straight out of the gate, displacing Penguin Random House stablemate Lee Child’s The Midnight Line in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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Putnam preempts a J.P. Pomare novel, McElderry Books buys a YA novel, cookbook author Shauna James Ahern sells an essay collection to Sasquatch, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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4th Estate will publish astronomer and planetary scientist Dr Sara Seager’s “highly original” grief memoir following a reported seven-figure deal in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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Four top children’s book publishers and agents closed out this year's GKC conference with a discussion of global trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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This week: how fear has shaped America, plus a pulse-pounding crime novel set in Australia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Must-have kitchen gadget the Instant Pot continues to be a boon for cookbook publishing. Plus Madeleine L’Engle’s ‘A Wrinkle in Time’ prepares for its big-screen debut, and E.L. James’s Christian Grey tell a ‘Darker’ tale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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This week: why you need to be at next year's ALA National Library Legislative Day; The battle over net neutrality shifts to Congress; and comic book fans can now access Marvel comics via hoopla digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Putnam invests in Rowley’s sophomore novel, Pegasus buys a memoir by a humanitarian aid worker, journalist Keah Brown takes an essay collection to Atria, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Magazine dubbed ‘serial misinformer’ becomes first explicitly partisan organization to aid in task, fueling concerns over rightwing influence at siteA conservative news organization has been approved to partner with Facebook to fact-check false news, drawing criticisms that the social media... Continue reading at The Guardian
[ The Guardian | 2017-12-07 00:00:00 UTC ]
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Sales of print books got off to a slow holiday season start at outlets that report to NPD BookScan: units were 3% lower in the 2017 Thanksgiving week than in the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Dungeons and Dragons players sent 'Xanathar’s Guide to Everything’ to the top of our hardcover nonfiction list. Plus 'Dear Evan Hansen: Through the Window’ takes readers behind-the-scenes of the Tony-winning musical, and Neil Patrick Harris writes a middle-grade novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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