Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
Scott Mariani, the Weekly E-Book Ranking’s first number-one author (back in May 2016) has once again ascended to the top spot, with The Bach Manuscript. Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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Sales of print books got off to a slow holiday season start at outlets that report to NPD BookScan: units were 3% lower in the 2017 Thanksgiving week than in the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Among the headlines this week: The results of a ReadersFirst E-book survey; The fate of net neutrality; And NYPL's first public meeting on the ambitious $317 million renovation of its main library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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SMP buys a book about masculinity by a Vox editor, Putnam nabs the debut novel from a bestselling nonfiction author, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Shares in Daily Mail & General Trust slumped the most since 2001 after giving investors news they didn't want to hear: 2018 will essentially be a lost year.The publisher of the Daily Mail newspaper said fiscal 2018 will be a "year of transition," warning of weakness across its businesses, a... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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David Walliams’ Bad Dad (HarperCollins) has skidded into the UK Official Top 50 number one spot for a fourth consecutive week, selling 78,127 copies for £443,681. Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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Print unit sales were down 9% to mass merchandisers, and off 1% in the retail and club channel, in the Thanksgiving week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-29 00:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Nov. 19, 2017, over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Voyager buys a new series by Christopher Brown, Joshilyn Jackson re-ups at Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Jesmyn Ward and other 2017 National Book Award winners enjoyed a sales bump the week after the November 15 ceremony. Plus Andy Weir follows up ‘The Martian’ with ‘Artemis,’ and Joe Biden releases his memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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A book about the party palace of drug kingpins and a novel about aliens who come to Earth and wreak financial havoc are among the literary properties that have just been snapped up in Hollywood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-21 00:00:00 UTC ]
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One year after the contentious 2016 presidential election, politics continues to dominate the national conversation—and our hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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37 Ink invests in an Instagram poet, J.R. Ward closes a six-book agreement, Berkley buys Brit Jo Jakeman’s debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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In this week's roundup: NYPL's second chance; Copyright reform questions as Bob Goodlatte announces retirement; and is the world's coolest new library in China? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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#move faster
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This week: Kevin Young's history of American hoaxers and liars, plus Andy Weir's latest novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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‘Twin Peaks' co-creator Mark Frost lands at #4 in hardcover fiction with damn fine sales for ‘Twin Peaks: The Final Dossier. Plus a B&N promotion boost sales of Katy Hudson’s new picture book, and ‘Dilbert’ cartoonist Scott Adams puts the ‘politics’ in ‘office politics.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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Michael Eric Dyson re-ups at SMP, Adam Bellow acquires his first novel, T. Jefferson Parker extends the run of his Roland Ford series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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Among this week's headlines: libraries at the ballot box; Carla Hayden's big week; and a potential "reckoning" for scholarly publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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