Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
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Hodder is publishing a series of 12 pocket-sized guides to astrology by Sally Kirkman, helping readers "to enhance every aspect of their life by using the stars". Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
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Jamie Oliver has dished up a fifth week as the UK Official Top 50 number one, as 5 Ingredients—Quick & Easy Food (Michael Joseph) sold 44,956 copies for £537,538. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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The forthcoming novel by James Patterson and Bill Clinton, as well as Karen McManus' YA bestseller 'One of Us Is Lying,' are among the books that have been optioned this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Books by Hillary Rodham Clinton and NBC’s Katy Tur offer from-the-trenches accounts of the 2016 presidential election. Elsewhere on our Hardcover Nonfiction list, new cookbooks and motivational titles proliferate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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A lit agent sells her debut novel, Flatiron lands one of the country’s youngest mayors, Sourcebooks invests in a “slow home” podcaster, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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This week: a new story collection from James McBride, plus an excellent Scandinavian crime thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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#academic publishing
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Hillary Clinton's 'What Happened' sold more than 300,000 copies across all formats its first week on sale, publisher Simon & Schuster reported. Over half of those sales were hardcovers, with S&S selling 167,000 print copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Berkley buys a debut novel about Kick Kennedy, Christina Lauren sells her first women’s fiction title, St. Martin’s invests in an Ethel Rosenberg bio, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Big new releases from the world of mysteries and thrillers top our list of the bestselling books in the country. Plus Jesmym Ward and Salman Rushdie release new novels, and Kurt Anderson of ‘Studio 360’ examines, in his words, ‘how America went haywire.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients: Quick & Easy Food (Michael Joseph) has rustled up another week in the UK Official Top 50 number one spot, selling 56,966 copies for £675,321 according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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Books being optioned this week include a Dracula prequel, a novel about Japanese internment camps and a lauded backlist title about an English professor at the University of Missouri. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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Putnam buys a French bestseller, Roaring Book revamps an Eleanor Roosevelt picture book, Karen Robards lands a seven-figure advance, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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This week: Lisbeth Salander's latest case, plus new books from Celeste Ng and Nicole Krauss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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A Tale of Two Kitties, third in Captain Underpants author Dav Pilkey’s spinoff series Dog Man, is the #1 book in the country. Plus Louise Penny’s ‘Glass Houses’ tops our Hardcover Fiction list, and Stephen King deems Gabriel Tallent’s debut, 'My Absolute Darling,' a ‘masterpiece.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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#louise penny
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Val McDermid has gone straight to number one in her first appearance in The Bookseller’s Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Mills & Boon is launching its first weekly serial: a new 12-part digital-only series, called Secrets of the A List, to be written by 11 of its existing authors. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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