Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: a thriller featuring a creepy DVD, plus an excellent essay collection about the beauty of everyday mundanities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Chris Kepner sells a three-book sci-fi series to Tor in his first deal since establishing his own agency, Mira buys a debut thriller, Graywolf picks up a poetry collection by Ilya Kaminsky, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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John Grisham’s Camino Island has swooped into the Weekly E-Book Ranking number one, ousting Margaret Atwood’s The Handmaid’s Tale. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Little, Brown has secured two new books from Cath Weeks in a "significant" five-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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This week: the true story of the year-long quest to catch a Greenland shark, which can live up to 400 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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Roxane Gay, Eddie Izzard, and Sherman Alexie release memoirs that explore issues of personal and cultural identity. Plus Newt Gingrich and Naomi Klein land on our list with books that take opposing views of Donald Trump’s presidency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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The editor-in-chief of Astronomy magazine sells a book about galaxies, cozy bestseller Joanna Fluke gets seven figures at Kensington, Christina Dodd sells a new trilogy to HQN, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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Fred Vargas held the #1 slot on France’s fiction bestseller list in late May with 'When the Recluse Comes Out,' the latest in his series of mysteries starring Parisian police commissioner Adamsberg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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‘There is no copyright in an idea,’ freelance reporter told after complaining that Australian website rewrote her investigations under the bylines of its staffDaily Mail Australia has refused to pay a journalist for republishing parts of her work under its reporters’ bylines, telling her: “There... Continue reading at The Guardian
[ The Guardian | 2017-06-23 00:00:00 UTC ]
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Egmont has acquired the first joint series from writers Katie and Kevin Tsang following a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Actor and comedian Kevin Hart has the #3 book in the country with the memoir ‘I Can’t Make This Up.’ Plus Arundhati Roy’s sophomore novel arrives two decades after ‘The God of Small Things,’ and ‘Black Hawk Down’ author Mark Bowden turns his attention to the Vietnam War. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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This week: Don Winslow's latest novel, plus what happens between life and death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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This week's top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. The post Best of the week: Publishers press Facebook to drive paid subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-16 00:00:00 UTC ]
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Marisha Pessl sells her YA debut, Raybourn re-ups at Berkley for six figures, a medical mystery memoir from the Daring Book for Girls author goes to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Pottermore will make J K Rowling's Harry Potter and the Philosopher’s Stone ebook available to UK library users over a two-week period to celebrate the 20th anniversary of its publication. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Paula Hawkins swam upstream and back into the Weekly E-Book Ranking number one spot, with Into the Water usurping Peter James’ Need You Dead. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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From Haaretz: With Israel's fixed-price 'Book Law' repealed, reports are that this year's Hebrew Book Week sees less aggressive discounts than in the past. The post After Israel’s Book Law: Hebrew Book Week Sees More Modest Discounts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-09 00:00:00 UTC ]
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Books by Nora Roberts, Chelsea Clinton, and Al Franken debut among the top 10 titles in the country. Plus a tweet from Bill Gates sends print unit sales of 2011’s ‘The Better Angels of Our Nature’ soaring, and David Sedaris opens up his diaries to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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