Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The new feature, called Amazon Charts, includes two weekly lists. One details the retailer's top 20 titles sold (across all of its platforms), and the other highlights the 20 most read (or listened to) books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Paula Hawkins’ Into the Water (Doubleday) has held the UK Official Top 50 number one spot for a second week running, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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The latest Weekly E-Book Ranking battened down the hatches ahead of Hurricane Hawkins and the tidal wave of sales Into the Water will inevitably splash in with in next week’s instalment Continue reading at The Bookseller
[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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In a "hotly contested" auction, Cornerstone has acquired a book of strange-but-true trivia authored by the "QI elves" behind weekly podcast "No Such Thing As A Fish". Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Unit sales of print books fell 3% in the week ended May 7, 2017, compared to the similar week in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Neil deGrasse Tyson has the #2 book in the country with ‘Astrophysics for People in a Hurry.’ Plus the Paula Hawkins releases her ‘Girl on the Train’ follow-up, and the adult behind the Honest Toddler Twitter account publishes her first novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Kristina McMorris lands six figures at Sourcebooks, M.O. Walsh sells his sophomore novel, Flatiron buys an SF take on the Bard, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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It’s not just a face on the screen that makes one famous. This week’s offerings include big-name home buyers and sellers from many walks of life: radio, television, fashion and more. Once you’re done checking out these star-studded transactions, visit and like our Facebook page, where you can... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-06 00:00:00 UTC ]
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‘Option B’ by Sheryl Sandberg and Adam Grant, the #1 book in the country, is also the year’s biggest debut so far. Plus the Hulu adaption of ‘The Handmaid’s Tale’ rockets the 1998 trade paperback to the #7 position in the country, and ‘The Bad Guys’ children’s book series generates good sales... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Lee Child's Night School (Bantam) has racked up a third non-consecutive week as the UK Official Top 50 number one, the veteran crime author's joint longest-ever run in the overall top spot. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Night School has made a return to the Weekly E-Book Ranking number one, albeit after a slightly longer summit hiatus than its print edition. The Jack Reacher title last held the top spot in November 2016 - for three weeks running - before being usurped by Transworld stablemate Paula Hawkins’ The... Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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“Masterful characterisation” and “subtle visual subplots” have won Isobel Evans, a third-year illustration student at the University of Hertfordshire, the Hachette Children’s Group Carmelite Picture Book Prize 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Sen. Elizabeth Warren’s latest debuts at #5 in the country overall, her best first-week showing to date. Plus retired Navy admiral William H. McRaven’s commencement speech is the #3 book in the country, and YouTuber Connor Franta returns to our lists with the #10 book in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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Board books and mass merchandisers were the big winners in the final week before Easter. Unit sales of board books were 148% higher in the week ended Apr. 16, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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After briefly stalling, a bill that would empower Donald Trump to appoint the next Register of Copyrights could come to a vote in the House of Representatives next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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