Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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After briefly stalling, a bill that would empower Donald Trump to appoint the next Register of Copyrights could come to a vote in the House of Representatives next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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"This underlines the most important fact in digital publishing: People will pay for high-quality comment." The post Thanks to surprise British election, The Spectator triples daily subscriber sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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It looks like board books will be popular gifts for Easter this year. Unit sales of the format soared 83% in the week ended Apr. 9, 2017 over the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
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Five celeb bios and memoirs debut in Hardcover Nonfiction this week, among them ‘The Most Beautiful,’ Mayte Garcia’s account of life with Prince; ‘Nevertheless,’ Alec Baldwin’s memoir; and ‘Crazy Is My Superpower,’ by recently retired WWE champ A.J. Mendez Brooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
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Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut “Gadgets with Gurman,” a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on... Continue reading at Digiday
[ Digiday | 2017-04-12 00:00:00 UTC ]
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YouTube personality Lilly Singh has the #10 book in the country. Plus novelist Jessica Shattuck has her best debut week by far with ‘The Women in the Castle,’ and Tom Verducci’s book on the Cubs sells well in the city of—do we even have to tell you? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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This week: the genius of the music of Prince, plus a madcap thriller full of hidden identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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With Easter approaching, sales of juvenile fiction and nonfiction are shooting up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Tor nabs a self-published SF series, comedian/radio host Rickey Smiley lands at Gallery, FSG invests in a middle grade debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Graham Swift’s Mothering Sunday has topped the Weekly E-Book Ranking, in a first for Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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This week: an absorbingly creepy debut novel set in a decaying old mansion, plus Mary Gaitskill's excellent essay collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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The PW Star Watch program provides its annual Superstar with a trip to Frankfurt Book Fair and a network of contacts in the world publishing industry. The post Publishers Weekly and Frankfurt Book Fair Open Nominations for 2017’s PW Star Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-31 00:00:00 UTC ]
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Four crime novels hit our Hardcover Fiction list, including the #1 book in the country, ‘Mississippi Blood.’ Plus ‘The Zookeeper’s Wife’ and ’13 Reasons Why’ sell well ahead of their big and small-screen debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Threshold buys a conservative novelty book, Maggie Stiefvater’s new YA goes to Scholastic, Hachette invests in a millennial money guru, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Mary Berry has once again been crowned queen of Mother’s Day, as Mary Berry Everyday (BBC) ascended to the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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James Patterson takes the number one spot on the Weekly E-Ranking for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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A look at Jessica Lessin at her subscription tech news site, why Google is beating out Facebook for publisher hearts and minds, the lonely plight of the agency Republican, and why scale isn't dead yet. The post Best of the week: Subscription sites like the Information can thrive, but scale isn’t... Continue reading at Digiday
[ Digiday | 2017-03-24 00:00:00 UTC ]
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