Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week: Hannah Tinti's excellent new novel, inspired by the 12 labors of Hercules, plus Emma Donoghue's new children's book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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The titles Chinese publishers are bringing to the Bologna Children’s Book Fair in April run the gamut from downright whimsical to outrageously adventurous. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Print and ebook packages haven't gained traction, but what about audio and ebook? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Tor Teen buys a YA trilogy, B&N Discover winner Abby Geni sells her sophomore novel, a Grammy-winning children’s musician closes on his first picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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This week: a historical novel about the first female Pinkerton detective, plus a brilliant true-crime epic set during the reign of Louis XIV. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Chimamanda Ngozi Adichie’s new book debuts, while a couple of her older titles enjoy a boost. Plus Mohsin Hamid examines the refugee crisis through a fictional lens, and four inspirational books land on our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The celebrity magazine sells for $100 million after Tronc deal falls through. The post AMI to Buy Us Weekly appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-16 00:00:00 UTC ]
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HarperCollins has signed a six-figure deal with Lionel Shriver for world English-language rights to Property. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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David Walliams’ Blob (HarperCollins Children's) has conquered the UK Official Top 50 number one spot for a third week running, selling 56,015 copies, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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After a big song and dance was made about a non-fiction title to topping the Weekly E-Book Ranking, another has only gone and replicated the feat. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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'The Hate U Give,’ a debut YA novel inspired by the Black Lives Matter movement, lands at #7 in children’s front list fiction. Plus ‘Portraits of Courage’ by George W. Bush is tops in Texas, and the movie ‘The Shack’ puts the book it’s based on all over our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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Kristan Higgins moves houses for seven figures, a millennial activist gets six figures at S&S, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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According to reports from both Ken Doctor and New York Post's Claire Atkinson, newspaper publisher Tronc is the latest suitor come to offer a bid for Wenner Media's Us Weekly, with a sale price that may fall within the $85 million to $95 million mark. Doctor reports that a deal appears close,... Continue reading at AdWeek
[ AdWeek | 2017-03-08 00:00:00 UTC ]
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The newspaper publisher would expand its profile by acquiring the Wenner Media magazine. The post Tronc Emerges as Likely Us Weekly Buyer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-07 00:00:00 UTC ]
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Hot Key Books has acquired two standalone YA novels from Robert Muchamore, author of bestselling YA series Cherub. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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This week: Dan Chaon's terrifying masterpiece, plus an espionage novel set during the October Revolution of 1917. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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S&S nabs an Andrew Nagorski book about World War II, Tor is set to relaunch George R.R. Martin’s Wild Cards series, Rachel Caine re-ups at Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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The #1 book in the country is 'The Legend of Zelda: Art & Artifacts,' covering three decades of the influential video game franchise. Plus V.E. Schwab closes out her Shades of Magic fantasy trilogy, and ‘Sapiens’ author Yuval Noah Harari speculates on the next phase of human development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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Kimberley Chambers’ Backstabber cut through the competition to top the Weekly E-Book Ranking in the same week that it scored the crime author her best first-week sale in hardback. Continue reading at The Bookseller
[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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