Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
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#digital content
George Orwell's dystopian classic '1984' is the #1 book in the country following the first week and a half of the presidency of Donald J. Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
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Hodder & Stoughton is publishing a new book with Miranda Hart in aid of Comic Relief, entitled Miranda’s Daily Dose of Such Fun! Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Divergent series author Veronica Roth has the #5 book in the country with the YA space opera ‘Carve the Mark.’ Plus ’The Little Book of Hygge’ helps readers embrace the latest lifestyle trend, and current events continue to drive book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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This week: the oddly musical mysteries in the motion of the planets, plus love and art in 1950s Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Jane Fallon’s My Sweet Revenge shot straight to the top of the digital chart, usurping Paula Hawkins, who has topped the list for 16 non-consecutive weeks. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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The top three ebooks in the seven days to 7th January held firm from the list covering the previous week, with Paula Hawkins’ The Girl on the Train steaming into its 16th week at the top; Lee Child’s Night School chalking up a fifth week in the runner-up position; and Jeffrey Archer’s This was a... Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Books on racism, immigration, and poverty feature prominently on religion publishers' lists in the coming year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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This week: the book that changed America, and an early candidate for the best graphic biography of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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We look at the biggest-selling titles across the U.S., from ‘A Man Called Ove’ in the Northeast to Oprah’s new cookbook in the Pacific region. Plus ‘The Handmaid’s Tale’ and ‘Citizen’ are among the topical backlist titles getting a sales boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Bonnier Publishing division Hot Key Books has acquired the debut novel by US author Alyssa Hollingsworth at auction. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Sourcebooks buys a postapocalyptic thriller, a Bonnier and Clyde novel goes to Tor, a self-published author sells a new series to Grand Central Forever, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Two-hundred-and-fifteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days. Another week, another Insider Build. Build 15014 introduces an ebook store, and ebook reading capabilities in Microsoft... Continue reading at Betanews
[ Betanews | 2017-01-20 00:00:00 UTC ]
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The latest book in crime fiction reviewer and author Barry Forshaw's Noir series has been signed by Oldcastle Books imprint Pocket Essentials. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Even though no adult coloring book sold as well in 2016 as the bestsellers in 2015 did, the adult nonfiction category, which includes those titles, posted the biggest unit gains among the major print categories last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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