Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
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New Mary Berry cookbook to Ebury

Ebury Publishing imprint BBC Books will be publishing a new cookbook from TV personality Mary Berry in January. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Sharjah Book Fair Draws 1.3 Million Visitors in First Week

The Sharjah International Book Fair (SIBF), which runs November 2-12, drew 1.35 million visitors in its first week, a record turnout according to fair officials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Pocket Shop opens in Hammersmith

Bonnier-owned retail chain Pocket Shop has opened a branch in Hammersmith, London. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Book Deals: Week of November 11, 2016

Adrienne Sharp sells her latest to Ecco, Tor Teen preempts a debut fantasy series, Monica McCarty gets six figures from Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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This Week in Singapore: StoryDrive Asia and Digital Media Potential

Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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Midnight hour for Walliams with his best chart week ever

David Walliams has put the brakes on The Girl on the Train’s 12-week run at the top of the chart, with The Midnight Gang (HarperCollins Children's) striking the Official UK Top 50 number one spot with a resounding chime, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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A Week at the Frankfurt Book Fair

Andrew Harwell, senior editor at HarperCollins Children's Books and winner of PW's second annual Star Watch award, shares his notes and pictures throughout his week at the Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Weekly E-Ranking: Connelly's Wrong Side is right for chart

A summer of Jojo Moyes has given way to an autumn of Paula Hawkins, as The Girl on the Train takes the number one spot again. Continue reading at The Bookseller

[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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PW Picks: Books of the Week, November 7, 2016

This week: an epic whodunit that spans decades, and the true story of the American forgers who nearly broke the Bank of England. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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This Week's Bestsellers: November 7, 2016

Paul Beatty’s ‘The Sellout’ gets a Booker boost and debuts on our Trade Paperback list. Plus Ina Garten and Anthony Bourdain lead the pack of new cookbook releases, adult coloring books stage a comeback, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Book Deals: Week of November 4, 2016

Wicked scribe Gregory Maguire sells a new novel, an Esquire editor moves her memoir, Matisyahu takes his life story to Da Capo, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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The Girl on the Train buys its ticket for a 12th week in the top spot

The Girl on the Train (Black Swan) has puffed into the Official UK Top 50 number one spot for a 12th non-consecutive week. It sold 25,041 copies for £120,353—and is still yet to shift fewer than 20,000 copies per week, since its release in May. Continue reading at The Bookseller

[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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PW Picks: Books of the Week, October 31, 2016

This week: a brilliant espionage novel, and a look at the emotional turmoil veterans endure upon returning home from war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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This Week's Bestsellers: October 31, 2016

HGTV stars Chip and Joanna Gaines have the #1 book in the country with ‘The Magnolia Story.’ Plus new books turn up the brightness on the Twin Peaks and Outlander TV series, the holiday season comes early to our bestseller lists, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Book Deals: Week of October 31, 2016

Bloomsbury lands a bin Laden book, Blood Journals series author Tessa Gratton sells a standalone YA, Dawn Davis nabs one by a Tony winner, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Weekly E-Ranking: Merry's Four Waifs set chart record

Sales momentum could see The Girl on the Train reign for a long time yet on the Weekly E-Book Ranking. Continue reading at The Bookseller

[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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New Kids' and YA Books: Week of October 31, 2016

Hitting shelves next week are a picture book tribute to the creator of Peter Rabbit, a middle grade novel featuring two pranksters, and a YA novel centering on the romance of two teens from different worlds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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