Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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'The Magnolia Story' by Chip and Joanna Gaines, stars of HGTV's 'Fixer Upper,' sold more than 121,000 print copies in its first week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Bonnier-owned retail chain Pocket Shop is to open two outlets in London within weeks. Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
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Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
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The Girl on the Train (Transworld) has bought its ticket for a ninth week as the Weekly E-Ranking number one, while Ann Cleeves’ Cold Earth (Macmillan), the seventh title in her Shetland series, went straight into second place. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Flatiron nabs two YA novels, one for six figures; B.A. Paris re-ups at St. Martin’s Press; Sherrilyn Kenyon takes a new series to Tor; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Two new cookbooks from big healthy-eating brands—Skinnytaste and Thug Kitchen—debut strong in Hardcover Nonfiction. Plus Caldecott Medalist Jon Klassen caps off his “hat” trilogy, the newest celebrity bios grab the spotlight, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Politics meets publishing at the 2016 Frankfurt Book Fair, with discussions of copyright, freedom to publish, and 'Europe and Islam'. The post Download: Thursday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
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With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Mary Berry is emerging from the drama surrounding "The Great British Bake Off" to go on a month-long tour of book signings. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Two giants of children’s publishing battle it out for top honors on our bestseller list. Plus Maria Semple follows up 2012’s ‘Where’d You Go, Bernadette’ with ‘Today Will Be Different,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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A Bachelor producer and social media star sells a self-help book, a New York magazine editor lands a deal at Portfolio, and more in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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This week: the Man Booker—shortlisted novel "His Bloody Project," plus an escape under the Berlin Wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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Paula Hawkins' The Girl on the Train takes the number one spot, while Bloomsbury claims its highest-ever Weekly E-Book Ranking position. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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The Girl on the Train (Black Swan) has chugged its way back into the UK Official Top 50 number one spot, selling 49,506 copies for £234,242. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Best Deals of the Week, October 3rd - October 7th - Deal AlertCheck out this roundup of the best deals on gadgets, gear and other cool stuff we have found this week, the week of October 3rd. All items are highly rated, and dramatically discounted.Prime Members Now Get Unlimited Reading On Any... Continue reading at PC World
[ PC World | 2016-10-08 00:00:00 UTC ]
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Bruce Springsteen has the #1 book in the country with his memoir, ‘Born to Run.' Plus Gabrielle Bernstein helps herself to the #4 spot in Hardcover Nonfiction with ‘The Universe Has Your Back,’ authors take sides in the great pasta debate, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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