Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The boom in adult coloring books is still going strong, and sales have driven growth in several categories so far in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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TheLi.st cofounder Glynnis MacNicol sells her memoir, pop-up maestro Matthew Reinhart signs with Disney, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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‘Downton Abbey’ creator Julian Fellowes returns with the Victorian Era novel Belgravia, #13 in Hardcover Fiction. Plus comedian Michael Ian Black plays his Trump card, Jennifer Keishin Armstrong writes a book about a TV show about nothing, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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This week: hired assassins chasing Hemingway's papers, plus Alejandro Zambra's book of fiction disguised as a standardized test. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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After holding the Weekly E-Book Ranking number one for five consecutive weeks, Jojo Moyes’ Me Before You drops to second...to be replaced by her follow-up, After You (both Michael Joseph). Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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This week: Amie Barrodale delivers one of the best short story collections of 2016, and Ben H. Winters's masterful combination of "Invisible Man" and "Blade Runner." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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The #1 book in the country is ‘Crisis of Character’ by former uniformed Secret Service officer Gary J. Byrne, one of three politically charged books debuting on our Hardcover Nonfiction list this week. Plus ‘Battlefield Earth’ finds sales success in a new edition, Chuck Palahniuk’s ‘Fight Club’... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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Lisa See lands seven figures from Scribner, Rosie Project author Graeme Simsion takes his latest to SMP, Edgar-winner Lou Berney closes a double with William Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Siblings Lee Goldberg and Tod Goldberg appear on our Hardcover Fiction list, with books co-authored by Janet Evanovich and Brad Meltzer. Plus Roald Dahl’s ‘The BFG’ has a big week before its big-screen debut, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Pocket Shop plans to open several more stores in the UK next year as landlords are keen to "present something new" to the public, its c.e.o. Anna Borné Minberger has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Berkley lands two debuts, one for six figures; an Instagram star gets “comic” at Abrams; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Northern European bookshop chain Pocket Shop is to open its first UK branch in Birmingham Airport this July. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Emma Cline’s ‘The Girls’ is more than a cult hit, debuting at #5 on our Hardcover Fiction list. Plus the Tony Awards boost the already-strong sales of ‘Hamilton'-related titles, books about dads and granddads have a happy Father’s Day, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Razorbill buys an essay collection from a BuzzFeed editor, a University of Texas prof sells an epic science fiction fantasy poem, Broadway actress Alexandra Silber takes a novel—and a memoir—to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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This week: two must-read debut novels, plus a search for one's identity in the Arctic Circle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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Offering short, fast-paced novels designed to encourage book reading, James Patterson’s BookShots imprint sold a combined total of about 30,000 copies the first week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Stephen King’s ‘End of Watch,’ the #1 book in the country, closes out his Bill Hodges trilogy. Plus Dork Diaries author Rachel Renée Russell launches a new series, Mary Roach examines the personal cost of war, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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