Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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Berkley lays down seven figures for Karen White, Garth Nix takes his latest to Scholastic, trans-rights activist Janet Mock sells another memoir, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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Penguin Random House and the Daily Mail have launched a “major” competition which will offer new writing talent a publishing deal and a £20,000 advance. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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"Cooking, Blokes + Artichokes" by Brendan Collins (Kyle Books, $29.95). As the catchy title of Collins' debut cookbook should make abundantly clear, this is a guy's cookbook, written by a Brit chef (Birch, Butcher's Dog) with farmers market tendencies. If you didn't get that, the subtitle ("A... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Books Inc. is PW Bookstore Of the Year, Solomon best rep and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Cassandra Clare’s ‘Lady Midnight’, first in her Dark Artifices trilogy, is the #1 book in the country. Plus a pair of business titles focused on efficiency and productivity zoom onto our Hardcover Nonfiction list, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Harper lands a Kennedy memoir, Ballantine re-ups historical fiction bestseller C.W. Gortner, SMP buys a recent U.K. bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Bankrupt newspaper publisher Freedom Communications confirmed Friday that a group of inside investors, including developer Mike Harrah, has submitted a bid for the company's assets. That sets up a three-way competition for Freedom, the owner of the Orange County Register and Riverside... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-12 00:00:00 UTC ]
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This week: studying the dead, and a brilliant adventure yarn set aboard a Yorkshire whaler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Sally Kim closes her first deal as Putnam’s editorial director, Booker Prize–nominee Paul Kingsnorth closes a double at Graywolf, Norman Ollestad sells his new novel to Counterpoint, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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This week’s regional nonfiction bestsellers help readers answer the big questions, from how best to live to what’s good for the dinner table. Plus Oscar’s touch proves golden for the winning adaptations, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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The force was with World Book Day last week as The Escape: Star Wars (Egmont) claimed the number one spot from Mary Berry’s Foolproof Cooking (BBC) and all 10 WBD titles charted inside the top 15. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Cookbook of the week: "Eat Your Drink," by Matthew Biancaniello (Dey Street Books, $22.99.) Spend much time bar-hopping around Los Angeles, and you'll inevitably run into Biancaniello (bald head, great hat collection) sooner or later — and not a few of his cocktails. Biancaniello started out... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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Soho closed a doubleheader; Balzer + Bray signed a new duology by Sara Raasch; and Greenwillow books signed Kimberley Derting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Grab your TARDIS-blue pencil: the ‘Doctor Who Coloring Book’ is the #1 book in the country. Plus a cookbook by 'Sport Illustrated' swimsuit model Chrissy Teigen debuts at #1 in Hardcover Nonfiction, book 7 in Kazu Kibuishi’s Amulet graphic novel series is #1 in Children’s Frontlist Nonfiction,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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This week: new Dana Spiotta, redeeming the "Kama Sutra," and the quest to find the true age of the universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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'A Mother’s Reckoning' by Sue Klebold, the #10 book in the country, is one of two nonfiction titles on our lists this week to address a crime that earned national attention. Plus Kate Hudson jumps on the celebrity lifestyle publishing bandwagon, ‘The Widow’ joins the burgeoning psychological... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Simon & Schuster’s Atheneum imprint buys a picture book by Richard T. Morris, Da Capo nabs a book about the battle of Antietam, Dial signs Jessica Taylor for two YA novels, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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