Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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As the year draws to a close, booksellers continue to make plans to open new stores in places across the country, including New York City’s Lower East Side. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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After winning France’s most prestigious literary award, the Prix Goncourt, early in November, "Compass" by Mathias Enard moved up to the third spot in the country’s fiction bestseller list at the end of the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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#prize winner
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Newbery–winner Dan Santat signs a four-book deal; PW’s own Gabe Habash sells his debut novel; Ilyasah Shabazz inks a deal to write a children’s book about her mother, Betty; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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New stores are opening in Midlothian, Va.; Anchorage; Plattsburgh, N.Y.; and Houston, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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David Baldacci took the top spot in the iBooks bestseller list for the third consecutive week with ‘The Guilty.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-16 00:00:00 UTC ]
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Gizmodo’s former editor signs with Tor, Barry Eisler inks a two-book deal with Thomas & Mercer, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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'Humans of New York: Stories’ is the #2 book in the country, selling seven times as many print units this week as last week. Plus J.K. Rowling (and Newt Scamander) take three of our children’s list spots, David Pogue teaches readers how to peel a banana, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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##2 book
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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Two Welsh police forces are scrapping traditional pocket notebooks in favour of mobile devices complete with an app. Continue reading at BBC News
[ BBC News | 2015-12-08 00:00:00 UTC ]
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Carly Simon’s memoir—which among other disclosures finally confirms one of the men who’s “so vain”—debuts on our hardcover fiction list. Plus Black Friday boosts numbers for several top-selling titles, James Patterson’s Alex Cross scores a bestseller hat trick, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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New stores are opening in Philadelphia; Decatur, Ga.; Rosalyn, Ore.; and Dorchester, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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OUP nabs a title exploring children’s literature—and publishing’s—problem with diversity, Lee Boudreaux invests in a veteran’s Fallujah-set war novel, Avery spends six figures luring the pair behind a breakout vegan blog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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This week: a bibulous Southern preacher's perverse quest for sainthood; how human perception is changing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Ecco nabs a Mississippi-set debut, Kensington re-ups Marie Bostwick, Israeli musician Oren Lavie sells a picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Fortune smiles on the National Book Award winners, all of whom get a bump in sales this week. Plus new books by David Baldacci, Janet Evanovich, and Todd Wilbur make our top 10 overall list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff
[ Stuff | 2015-11-26 00:00:00 UTC ]
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Hot Key Books has signed three new authors for 2016, including Puffin Ireland editor Clare Hennessy and New York Times columnist Lisa Selin Davis. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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September bookstore sales rose 6.7% and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Ecco nabs a posthumous work by filmmaker/playwright Kathleen Collins; SMP gets supernatural with debut author Stephanie Gangi; another debut, this one from a working actor, lands at Little, Brown; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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