Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World
[ BBC World | 2016-02-09 00:00:00 UTC ]
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Born in India and bred in Silicon Valley, the matchmaking service for authors and publishers has already earned 130 authors $464,000 in pre-orders, produced six Amazon #1 bestsellers and secured $100,000 funding in its quest to become "the world's first true crowd-publishing platform". The pitch Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World
[ PC World | 2016-02-07 00:00:00 UTC ]
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Is it finally the end for NYC’s St. Mark’s Bookshop? Inside the new Prescott, Ariz., bookstore, the Purple Cat. And more details about the new stores coming to Milwaukee and Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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This week: the latest from Jhumpa Lahiri, plus A. O. Scott on how to think about art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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S&S Kids goes to ‘Zero’ for Prendergast and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Digital First Media, the owner of the Los Angeles Daily News, has indicated interest in bidding for the Orange County Register and other assets of bankrupt publishing company Freedom Communications. That move could set up a three-way bidding war for the Register among Digital First, Freedom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-02 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: After 19 Years as EIC, The post Folio: Week in Review – January 30, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-30 00:00:00 UTC ]
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Comedian Trevor Noah, the host of "The Daily Show" on TV channel Comedy Central, is publishing his first book, a memoir, with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Amazon’s 2015 revenue tops $100 billion and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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A children’s bookstore in Bluffton, S.C., changes hands; stores in Newport Beach, Calif., and Springfield, Oh., expand; and a bookstore in Portland, Ore., reopens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Carolrhoda Books nabs a debut novel by a screenwriter, Jennifer Alvarez re-ups at HC Children’s Books to continue her equine fantasy series, Bloomsbury gets into the Halo business, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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This week: a fox named Pax, a new novel from Yann Martel, plus an anthology of modern Chinese literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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‘The Power of Broke’ by FUBU founder and ‘Shark Tank’ costar debuts at #4 in Hardcover Nonfiction. Plus this year’s Newbery winner makes its picture book list debut, the movie tie-in edition of ‘The Choice’ nabs two of the overall top 10 spots, coloring books talk dirty, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Reactions will enhance Facebook's classic Like button with emoji responses that convey emotions ranging from anger to awe.As revealed in October, Facebook has been hard at work reinventing the famed Like button—and Bloomberg got the inside scoop. In a profile published Wednesday, Bloomberg digs... Continue reading at Fast Company
[ Fast Company | 2016-01-28 00:00:00 UTC ]
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Mark Scott tipped to throw bombs in final address, Aaron Patrick’s second book on Tony Abbott and Peta Credlin due out and News Corp poaches Fairfax staffThe Gold Coast Bulletin thought it had a big local scoop on its hands when an Arundel businessman told them he had witnessed an... Continue reading at The Guardian
[ The Guardian | 2016-01-28 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran, The post Folio: Week in Review – January 23, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-23 00:00:00 UTC ]
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Pan Macmillan has launched a new hardback classics imprint: Macmillan Collector’s Library. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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Canadian chain Indigo goes small; a Tustin, Calif., bookstore prepares to shutter; Amazon gets taxed in Colorado; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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