Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
This week: a creepy blend of true crime and modern ghost story, plus essays on 25 groundbreaking female artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#true crime
Canadian chain Indigo goes small; a Tustin, Calif., bookstore prepares to shutter; Amazon gets taxed in Colorado; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
More news stories like this |
Prize-winning authors, ebook sales and pricing, startups and investments: these are some of the top book publishing stories of the week. The post Top Publishing Links of the Week: January 18-22, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
‘Retire Inspired’ by Chris Hogan, a Dave Ramsey protégé, is the #1 book in the country. Plus ‘Olive Kitteridge’ author Elizabeth Strout hits #1 in Hardcover Fiction with her new novel, a picture book about the real-life origins of Winnie-the-Pooh gets a boost from its Caldecott win, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#olive kitteridge
#hardcover fiction
#picture book
Welcome to the Slate Plus Digest, a weekly newsletter that provides you with great stuff to read from both inside and outside Slate. We’re combining What Happened at Slate This Week, our roundup of Slate stories, with Reading List, which pointed you to stories on other sites. There’s new stuff... Continue reading at Slate
[ Slate | 2016-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great stuff
#weekly newsletter
#future issues
New bookstores are coming soon to Claremont, Calif., Ankeny, Iowa, and Philadelphia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this |
’The Revenant’ took the long road from page to screen, and back again; its tie-in edition and a host of others appear on our adult and children’s lists. Plus we see how publishers are helping readers keep their 2016 resolutions, and check in on a three-year-old wedding title that got a boost... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long road
#helping readers
#wedding title
#engagement season
Diane Novak in a seven-figure deal with Harlequin; a horse-and-squirrel picture book, for adults, to Blue Rider; Chronicle buys an illustrated yoga book, with photos by Jaimie Baird; Europa nabs Alexander Maksik’s novel about love and mental illness and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#seven-figure deal
#blue rider
#chronicle buys
#mental illness
From the Guardian's top fiction picks for 2016 to Istanbul's diverse and growing literary festival, we bring you some of the top publishing links from PP and around the web. The post Top Publishing Links of the Week: January 11-15, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-15 00:00:00 UTC ]
More news stories like this |
A survey of the hot book titles that sold in Pakistan last year, including an Urdu collection of short short stories and numerous thrillers. The post Hot Books from Pakistan in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hot books
The hottest category in 2015 was art/architecture/photography, which had a 60% increase in unit sales in 2015 over 2014 at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen bookscan
For the second week in a row, Audrey Carlan has topped the iBooks bestsellers list with 'January,' the first book in her erotic series Calendar Girl. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#audrey carlan
In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#$3 billion
#ad business
McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#australian women
#company announced
#magazine world
#deputy editor
#sunday telegraph
Baird Harper sells his debut to Scribner, Swedish indie success Emilie Schepp lands at Mira, cartoonist Zac Gorman sells a middle grade fantasy series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
'The Revenant' took the long road from page to screen, and back again; its tie-in edition and a host of others appear on our adult and children’s lists. Plus we see how publishers are helping readers keep their 2016 resolutions, and check in on a three-year-old wedding title that got a boost... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long road
#helping readers
#wedding title
#engagement season
New stores are opening in Key West and Clanton, Ala., while a temporary store in Bremerton, Wash., is converting to a permanent one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this |
From the Author's Guild case against Google to missing booksellers in Hong Kong, here is a list of some top publishing links from the week of January 4-8, 2016. The post Top Publishing Links of the Week: January 4-8, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#missing booksellers
#hong kong
This week: new books from Elizabeth Strout and China Mieville, and the fascinating world of brilliant con artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elizabeth strout
#fascinating world
Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#private marketplaces
#mediation services
#ad server
#ad services