Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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Mitali Perkins sells to FSG, Feiwel & Friends nabs teacher Jake Burt’s debut, Amy Ephron sells her first children’s book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Among other notable happenings this week are two Halloween openings, for Liberty Bay Books in Bremerton, Wash., and Nantucket Bookworks, which is holding its grand reopening after being closed nearly a year for renovations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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A new bookstore and coffee shop, Books & Brews, will open in Hurricane, W.V., while Long Beach, Calif., readies its first book bar, the Brass Lamp with books from Open Bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Academic booksellers and presses are gearing up for the inaugural Academic Book Week, backed by the Publishers Association, the Booksellers Association and the British Library, with a raft of fresh events unveiled for the occasion. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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A pair of YouTube vloggers have the #4 book in the country, with ‘The Amazing Book Is Not on Fire.’ Plus Brandon Stanton tells more Humans of New York stories, Nobel and Booker Prize–winning authors get a sales boost, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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##4 book
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Pushcart Prize–winner Stephanie Powell Watts takes her debut to Ecco, Diana Palmer gets seven figures from Harlequin, Juliet Nicolson sells a nonfiction title to FSG, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Macmillan creates new learning division and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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It’s a big week for old favorites, especially among children’s authors: Rick Riordan has the #1 book in the country, Harry Potter is back with a new look, and ‘Twilight'’s Bella and Edward are back with new genders. Plus two books delved into Kennedy Clan history, Patti Smith follows up ‘Just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Fall book festivals continue to abound around the country with ones in Las Vegas, Houston, and the Twin Cities slated to take place this weekend. The Boston Book Festival kicks off on October 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Agent Andrew Blauner sells a Beatles anthology he is editing to Blue Rider, the Hawker Fare cookbook goes to Ecco, Aladdin buys two more Barbara Dee middle-grade novels, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Publishing Perspectives spoke with global CEOs, small startups and publishers from around the world to get the latest buzz from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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This week: a bright and colorful atlas of classic literature, and the latest from Michel Houellebecq and Orhan Pamuk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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