Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
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Romance bestseller Susan Mallery re-ups at Harlequin for seven figures; Farida Abba, who survived being kidnapped by ISIS, sells a memoir; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Conservative commentator Mark R. Levin has a big week with ‘Plunder and Deceit,’ the #3 book in the country. Plus Haruki Murakami’s earliest works get their first U.S. publication, and a biography of Crimson Tide coach Nick Saban scores on his home turf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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#big week
##3 book
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Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget
[ Engadget | 2015-08-13 00:00:00 UTC ]
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This week marked the opening of several unusual bookstore combinations, including a bookstore greenhouse and a tax prep office and bookstore. Colorado’s Lithic Press also added a bookstore and gallery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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#week marked
Hot Key Books has acquired a YA rom-com, set in London, by author and journalist Sarra Manning. London Belongs to Us follows Sunny and her friends as they cross London one night, chasing an errant boyfriend from Cyrstal Palace to Alexandra Palace. The story is a “love letter to being young,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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#love letter
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New from Dr. Seuss: the #1 title on PW’s Children’s Picture Book List , and across the country. Plus the author of ‘The Paris Wife’ returns to the 1920s, and UFC champ Ronda Rousey stages a comeback. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Hamilton lands new deal at Putnam and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Lisa Scottoline re-ups at SMP for six new books, Italian bestseller Alessandro Baricco lands at Europa, Kate DiCamillo teams up with Harry Bliss at Candlewick, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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M. Judson in Greenville, S.C.; the Little Bookstore in Shelbyville, Ill.; and UH Bookstore in Honolulu have already opened this month. And Webster Groves Bookshop, is celebrating its first half century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Hachette picks up a title about Lou Gehrig from a New York Times sports columnist, and Chronicle nabs a previously self-published book about decluttering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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The long-anticipated ribbon cutting for Anderson Bookshop’s third Chicagoland store takes place this weekend as does the Martha’s Vineyard Book Festival, which has been held every other year for the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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YouTube personality Miranda Sings helps herself to the #1 spot on PW’s Hardcover Nonfiction list. Plus new books from a New Yorker staff writer, a professional wrestler, and a middle-grade fantasy author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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##1 spot
After its historic first week of sales last week, Harper Lee's 'Go Set a Watchman' sold roughly 220,000 print copies for the week ended July 29, according to the outlets that report to Nielsen Bookscan Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-30 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Fourteen indies opened between April and June, according to the ABA. And new stores continue to open, including Books by the Beach in New Smyrna Beach, and a second location for Ye Olde Warwick Book Shoppe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Paula Hawkins’s debut thriller, "The Girl on the Train," performed well in several European markets in June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Equinox’s president takes business advice to Harper, Two Dollar Radio signs its first graphic novel, the Pioneer Woman inks a multi-picture-book deal, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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This week: a vampire story mixed with a detective story, plus the latest from Mary Kubica and Paula McLain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Harper Lee’s "Go Set a Watchman" sets a record, and then some, for first-week sales this year. Plus we look at new books by Ta-Nehisi Coates, Ernest Cline, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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This week: the latest from Juan Gabriel Vasquez, and what it's like to be a speechwriter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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