Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Book Deals: Week of June 1, 2015

Yumi Sakugawa sells an illustrated life and design book to St. Martin's at auction and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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PW Picks: Books of the Week, June 1, 2015

This week: Judy Blume's first novel for adults in 17 years, Stephen King's latest, and the absolutely incredible story of Stalin's daughter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Phyllis Tickle, Founding Religion Editor of Publishers Weekly, Is Writing Her Final Chapter

The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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PW Picks: Books of the Week, May 25, 2015

This week: a brain surgeon's memoir, Robert McCammon's latest, and a page-turning mystery set in the Arctic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Bookselling Roundup, Week Ending May 22, 2015

Amazon opened its second campus store. Both Books on Broadway in Costa Mesa and Babbitt's Books in Normal, Ill., found new owners and will stay open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Book Deals: Week of May 25, 2015

Vicky Beeching sells a memoir, Running Press lands a coloring book/journal, Harper signs Swedish series about a senior citizen crime spree, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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JK Rowling vindicated over Daily Mail's false claims, high court told

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[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Independent Press Last Weekly Print Edition Newspaper Issue to Publish May 27

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[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

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[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Book Deals: Week of May 18, 2015

In this week's column agent Holly McGhee closes on her debut middle grade novel; British author Clare Mackintosh inks a two-book deal with Berkley; TV writer Ron McGee signs with HC Kids; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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PW Picks: Books of the Week, May 18, 2015

This week: a book within a book, the end of the U.S. space program, and solitude in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Verizon and AOL deal gives us a glimpse into the future of advertising

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[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Bookselling Roundup, Week Ending May 15, 2015

The country's oldest bookstore, the Moravian Book Shop in Bethlehem, Pa., which has been open for 270 years, is adding a second location in Allentown; Pioneer Works in Brooklyn is opening a new bookstore, its first. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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The Week announces 100,000 giveaway for 20th anniversary

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[ The Guardian | 2015-05-14 00:00:00 UTC ]
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This Week in Children's Apps: May 14, 2015

This week in children's apps, an interactive travel guide that instructs in language and cooking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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How Elite Daily is building a millennial video strategy

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[ Digiday | 2015-05-11 00:00:00 UTC ]
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Doubleday U.K. Wins Auction for Hot Hungarian Novel 'Fever at Dawn'

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[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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Publishers prepare Independent Bookshop Week exclusives

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[ The Bookseller | 2015-05-09 00:00:00 UTC ]
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