Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Last week two books—Eric Carle’s The Very Hungry Caterpillar (Puffin) and Michael Rosen’s We’re Going on a Bear Hunt (Walker)—achieved a unique feat, notching up their 1,000th week in BookScan’s Total Consumer Market Top 5,000. The two books are the UK book trade’s only remaining Evergreens:... Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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Harper Lee to publish second novel and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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With the addition of 59 new store members to the ABA last year—the most since 2008—this has been a good week for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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The prince shown printing presses and an edition of the Guardian from 1987 during visit to St Bride FoundationWith Catherine Mayer’s biography about him being serialised in the Times, probably the last thing Prince Charles wants to do is learn about publishing, particularly newspapers. But he... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Hodder & Stoughton has acquired a “brave new perspective on feminism, fashion and the righteous pursuit of a sexy vibe” by journalist Polly Vernon. In Hot Feminist, Vernon draws on "her own experiences of how ideas of womanliness and feminism are endlessly manipulated both in the media and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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This week, a cult classic waiting to happen, God's bankers, and an early bid for best graphic novel of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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The indie bookstore revival continues with a newly opened store in Plattsburgh, N.Y., and new stores slated for Detroit and Decatur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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The self-help and graphic novels categories had the fastest growth in print book unit sales among adult segments in 2014, posting gains of 15% and 13%, respectively, compared to the previous year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Boudreaux makes Yapa first buy at Little, Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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This week: an unreliable narrator and her missing daughter, a crime novel that's like watching a slow-motion train wreck, and a biography of PTSD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Transition continues among college stores at the start of the second semester. Beginning in May, UMass, Amherst students will be ordering and renting textbooks from Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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An estimated 1,500 book industry players gathered in New York on January 13–15 for the 2015 Digital Book World Conference and Expo, where talk about Amazon, ebook subscriptions, the growth of the Apple iBooks store, and the rise of self-publishing dominated the conversation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
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Jessie Burton's The Miniaturist (Picador) tops the UK book chart for a second week. With 25,268 copies sold in the seven days leading to the 10th January, Burton achieved the highest one week sales figure of her career to date and was up in volume terms by 16% week to week. The novel has now... Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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Not only has the Apple's iBooks store recently recorded 1 billion ebook downloads since its launch, the online ebook seller is also attracting a 1 million new users a week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Scandals, shake-ups, sticky scholars, and best books—here are the top ten religion stories of 2014 from publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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Authors Guild drops Hathi-Trust Case and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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