Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Tesco’s book buying manager Paul Duffy is set to leave the supermarket in a few weeks’ time. The Bookseller can report that Duffy, Tesco’s head of buying for newspapers, magazines and books, will soon join the Daily Mail as the company’s head of retail sales and trade marketing. A spokesperson... Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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B&N is leading off the holiday push for bricks-and-mortar bookstores. This weekend it launches an expanded Discovery Weekend, one week in advance of Indies First/Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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This week: the final recollections of Charles Dickens, an eye-opening portrait of the South, and a punk rock memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Hachette agrees to buy Black Dog & Leventhal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Pearson creates ‘Distress’ at Norton and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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This week, the world's first digital weapon, and an ongoing investigation of men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Newman lands at Roc with ‘Planetfall’ and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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HBG sales fell 18% in third quarter and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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As the holiday season approaches, several cities are getting in the book spirit with book fairs, including Miami and New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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A team from the Daily Telegraph has won the English PEN Quiz for the second year in a row, narrowly beating the team from HarperCollins after a tie-breaker. The 13th annual fundraiser took place last night (11th November) at the St Pancras Renaissance Hotel in London. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Former New Yorker writer signs a book deal in the same week New Republic plagiarist Stephen Glass may have been forgiven by colleagues Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-12 00:00:00 UTC ]
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Sarah Odedina is stepping down from her role as m.d. of Hot Key Books with immediate effect. Bonnier, which owns Hot Key, made no comment on Odedina's departure apart from saying the search for her replacement had started. Odedina will stay at the company until 30th April 2015 but Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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The world of children's publishing in the U.K. has been rocked by Bonnier's announcement that Sarah Odedina has "decided to leave Hot Key Books." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Open Road dodges $1 million bullet and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Washington, D.C., is on its way to becoming capital booktown. It got its first new bookstore in a decade this week, Upshur Street Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Knopf Kids’ gets Witch-y with Mather and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Foyles is a finalist in the Customer Innovation of the Year category at the Oracle Retail Week Awards. The retailer is shortlisted for its "digital shopping service" Foyles Book Search . Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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This week in children's apps, a bestselling bedtime story comes to life, Little Critter learns about generosity, and The Cat in the Hat explores the weather. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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In 2014, publishers dealt with shrinking bookstores shelves, opaque sourcing, Amazon v. Hachette and the continuing rise of self-publishing. The post Hot Button Issues for English-Language Publishers in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-06 00:00:00 UTC ]
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