Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

Other Publishing stories related to: 'Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more'

Book Deals: Week of January 12, 2015

Pegasus nabs backlist Korean bestseller and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

News Briefs: Week of January 12, 2015

Authors Guild drops Hathi-Trust Case and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this |

PW Picks: Books of the Week, January 12, 2015

This week: the true story of murder in a 19th-century convent, plus "The Shining" meets "The Abyss." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true story

Publishers Weekly's Top Comics Stories of 2014

The 10 most popular stories about graphic novel and comics published on publishersweekly.com in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular stories #comics published

International Books Generating Buzz This Week

A 'Persepolis'-like French graphic novel finds a home in the U.S., a fictionalized take on Jewish banker/art collector Hugo Simon sells in Germany, and a historical debut set in 43 C.E. Britain draws multiple buyers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french graphic

Publishers Weekly's Top Cooking Stories of 2014

Trends, milestones, roundups, and recipes—here are PW's top 10 cookbook stories of 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this |

What Genres Were Hot In India 2014?

In India, 'Runaway Romances,' 'Thriller Takeaways,' and 'Mythological Mysteries' dominated the book business, forging a wide gulf between genre and lit. The post What Genres Were Hot In India 2014? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Publishers Weekly's Top Stories of 2014

Best books, bestsellers, and the most-anticipated new titles—here are the 10 most popular stories on publishersweekly.com in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top stories #popular stories

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel

News Briefs: Week of December 22, 2014

Scarletta to become Mighty Media Press and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this |

Bookselling Roundup, Week Ending December 19, 2014

Based on the number of indie booksellers that have announced plans to expand in the coming year—five this week—it’s clear that 2014 has been a strong year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #announced plans #strong year

The Week closes off comments to avoid 'acrimonious' hijackers

Magazine loses patience with ‘pseudonymous commenters’ who indulge in ‘vitriolic personal insults’The Week is closing off its comments threads. The US-based online version of the magazine that publishes and summarises articles from national and global media has run out of patience with... Continue reading at The Guardian

[ The Guardian | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ben frumin #news sites #real people #social web

Bookselling Roundup, Week Ending December 12, 2014

As the year draws to a close, new indies continue to open, most recently Classic Lines Bookstore in Pittsburgh, and established stores are thriving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year draws #indies continue

PW Picks: Books of the Week, December 8, 2014

This week, the masterpiece "The Wall," new Murakami, and "The Mammoth Book of SF Stories by Women." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this |

News Briefs: Week of December 8, 2014

In S&S reorg, Perl rises and Hirschhorn leaves and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss reorg #perl rises #hirschhorn leaves

Hot Key strikes twice on inaugural YA Book Prize shortlist

Ten titles are in the running for The Bookseller's inaugural YA Book Prize, with two Hot Key books featuring on the shortlist. Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten titles

Bookselling Roundup, Week Ending December 5, 2014

This weekend bookstores around the country, and a few abroad, will be taking part in the fifth annual Take Your Child To a Bookstore Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking part #bookstore day

Zoella smashes first week début record

YouTube sensation Zoe Sugg has eclipsed superstars such J K Rowling, Dan Brown and E L James to record the biggest first week sale for a début since records began. Sugg, known as Zoella on her fashion and beauty vlog, which has over five million subscribers, shifted 78,109 copies of her Young... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown #week sale #records began #million subscribers #young adult #nielsen bookscan