Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
Kate Manning has left her role as sales and marketing director of Hot Key Books. Manning confirmed she had left the company to The Bookseller, but would not give any more information. A spokesperson for Bonnier, which owns Hot Key, would not confirm if Manning had been made redundant, but... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales force
#kate manning
#marketing director
#made redundant
The NEA’s Read Across America program continues through Saturday with a number of locations around the country celebrating children's literacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this |
This week: Erik Larson's account of the 'Lusitania,' and a coming-of-age novel about a girl...who's also a cannibal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this |
One-hundred and twenty one in a series. Welcome to this week's overview of the best apps and games released for Windows in the past seven days. If you are interested in the development of Windows 10, you may be interested in screenshot leaks of build 10031 and build 10022 which allow you to... Continue reading at Betanews
[ Betanews | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#improved features
Despite falling sales, printing still makes commercial sense for publishers I am sure that during 2015 we will witness more regional newspaper publishers giving up on print issues in favour of going digital-only.Several weeklies have made that move already, but could we be on the verge of... Continue reading at The Guardian
[ The Guardian | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#falling sales
#print issues
In 1924, a new book appeared on the scene that did not excite high initial sales expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book appeared
Lots of good news for indies this week, from a 27% increase in the number of new member stores since 2009 to the re-opening of Bonnie Slotnik Cookbook’s in New York City’s East Village. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#member stores
#east village
Witches, camels, nether regions and pavements are just some of the subjects covered by the shortlisted books on this year's Diagram Prize for the Oddest Book Title of the Year. The seven-strong shortlist celebrates the most peculiar titles published in the year, with the winner chosen by a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subjects covered
#shortlisted books
#diagram prize
#public vote
Authors including John Banville [pictured], Deborah Moggach and Louisa Young will take part in the inaugural London Book & Screen Week (LBSW). The London Book Fair will run the celebration of books and the films, TV programmes and the virtual worlds they have inspired from 13th to 19th... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deborah moggach
#screen week
#louisa young
#tv programmes
#virtual worlds
#strategic partner
Cookery writer and television presenter Mary Berry will be Guest of Honour at The London Book Fair (LBF), officially opening the conference on Tuesday 14th April. Jacks Thomas, director of LBF, said: “What better way to celebrate LBF’s move to a much-loved and world-renowned new home than to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary berry
#cookery writer
#jacks thomas
#absolute delight
#book fair
Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people magazine
Shoemaker named president at PGW and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this |
Winter weather continues to affect bookstores and other small businesses, particularly in the Boston area, which is winding down its celebration of Valentine's Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small businesses
#boston area
Proving the old adage that all good things come to those who wait, Emma Healey scores her first UK number one with her debut smash hit Elizabeth is Missing (Penguin), first released in paperback on January 1st. Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good things
#uk number
#missing penguin
#january 1st
A week-long showcase of academic book excellence, Academic Book Week, is to run in the UK in November. The event, scheduled for 9th-16th November, is being co-ordinated as part of the Academic Book of the Future Project and has the backing of the Booksellers Association and the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic book
#future project
#booksellers association
#publishers association
Sales, earnings dropped at S&S in 2014 and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#earnings dropped
Susan Lamb, m.d. of Orion Fiction, is to leave the company at the end of this week. Jon Wood, m.d. of Gollancz and deputy group publisher, will assume Lamb’s publishing responsibilities, and will report to Orion Group publisher Malcolm Edwards. In a letter sent to authors and agents today... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#susan lamb
#orion fiction
#jon wood
#david young
A flurry of bookselling events took place this week, including the introduction of carefully culled French sections, or "corners," in seven indies around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
More news stories like this |
This week: an account of the scandal and obsession behind Monopoly, which many readers will find more entertaining than the game itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
More news stories like this |
For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad business
#sold programmatically