Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The annual extravaganza of indie booksellers returned last week with a barrage of book-centric events, readings, publicity and costumes. Lisa Campbell documents the highlights of the action-packed seven days David Headley from Goldsboro Books and Sheila O’Reilly right from Dulwich Books with... Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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New stores could be opening soon in Novato, Calif., and Dayton, Oh., as two indie chains get ready to expand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The new Fifty Shades book dominates this week's PW Bestseller lists. Plus big weeks for Aziz Ansari, Judd Apatow, and other guys in comedy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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#mobile phone
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Sale denied In Family Christian bankruptcy and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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This week: Milan Kundera's latest, Don Winslow's epic of the Mexican drug wars, and a Dickensian novel about Dickens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Irving, Tex., gets its first bookstore in two years with the opening of a Half Price Books, while new stores open in both Brooklyn, N.Y., and Spearfish, S.D. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Atria Goes to ‘The Other Side’ with Bishop and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Jimmy Fallon appears on this week's PW Bestseller lists. Plus big weeks for 'The Martian' and books that Tony-winning plays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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YA bestselling author Ally Condie sells a middle-grade novel to Dutton, Princeton University Press buys a comics history, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Berea, Oh., gets its first bookstore in three decades. The Walls of Books franchise is adding a 10th store. Anderson’s launches an Indiegogo campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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This week: Mia Alvar's amazing debut story collection, finding a pirate ship, and Aziz Ansari on modern romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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German literature has found surprising success in Taiwan, where several titles have become bestsellers and publishers are adding German-speaking editors. The post German Literature is Hot in Taiwan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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La Casa Azul in East Harlem celebrates its third birthday this weekend. Burry’s Books in Hartsville, S.C., will stay open afterall. And World Eye in Greenfield, Mass., has put its financial troubles behind it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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This week: a candidate for the Great American Internet Novel, a dead body in a chimney, and reimagining Custer's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
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