Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Filings set stage for new ruling in GSU copyright case and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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This week: the latest from Juan Gabriel Vasquez, and what it's like to be a speechwriter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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John Green takes two of the top 10 spots on this week’s PW Bestsellers list. Plus soccer star Alex Morgan gets a World Cup sales bump, and two thriller series have big weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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The Rizzoli Bookstore will reopen July 27 in New York City, and Books. Inc. puts the finishing touches on its grand opening of its new Berkeley store this weekend. New stores opened in Fresno and in New Richmond, Ohio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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This week in apps, an interactive version of a Seuss classic reinforces literacy skills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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The biography/autobiography/memoir and house & home/gardening categories were the two hottest book segments in the first half of 2015, based on unit sales of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Coloring books continue draw attention on the PW Bestsellers list. Plus books by Daniel Silva, Ted Cruz, and other authors make their list debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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This week: one of the best novels of the year, and Ta-Nehisi Coates's unforgettable new book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Jonathan Baumbach, father of Noah, sells short story collection to Dzanc; Hachette gets Sen. Barbara Boxer’s memoir; a book on bioelectronics goes to Norton; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Among this week's openings are the Tiger’s Den bookstore/bar in St. Joseph, Mo. And, in other news, Lancaster, Pa., bookstore Aaron's Books is celebrating its tenth anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Class action denied in Author Solutions case and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Transworld has partnered with the Sun to host the first Jack Reacher Week, promoting books featuring the character by Lee Child. The partnership will see coverage in the Sun newspaper and online on its website, with the editorial and promotional campaign running next week (6th to 11th July).... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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E L James’ Grey (Vintage) handily retained its number one position in the USA print bestseller charts, although volume sales declined by a almost third week-on-week. Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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A former Playboy bunny hops onto this week’s PW Bestsellers lists. Plus other reality TV stars make their list debuts, and a Disney prequel has its best week yet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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Playwright and PEN winner Victor Lodato sells his sophomore novel to SMP, YouTube star Marzia Bisognin lands a deal for her debut novel, former senators Tom Daschle and Trent Lott explore a D.C. crisis at Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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Both the Book House in Maplewood, Mo., and Acorn Books in Dover, Del., will remain open. The former had a successful Indiegogo campaign to pay off old debt, while Acorn found new digs in nearby Smyrna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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This week, dirty Seinfeld fan fiction, a David Lynchian campus novel, and Kim Stanley Robinson's latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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On this week's episode, we talk about curation and algorithms in digital publishing. The post It’s Humans vs. Machines in This Week’s Webmonkey Podcast appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-27 00:00:00 UTC ]
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New stores could be opening soon in Novato, Calif., and Dayton, Oh., as two indie chains get ready to expand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The new Fifty Shades book dominates this week's PW Bestseller lists. Plus big weeks for Aziz Ansari, Judd Apatow, and other guys in comedy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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