Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Read about Salman Rushdie, Iranian publishers, The Markets conference, the Rights Directors Meeting and more in our Frankfurt Book Fair show daily for Wednesday. The post Download: Wednesday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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The follow-up to The Golem and the Jinni goes to Viking for a rumored seven figures, Deborah Harkness sells her fourth novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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A trio of cookbooks from brand-name authors make their list debuts. Plus a new Tumblr-to-book invites readers to ogle forest abodes, James Patterson is #1—again, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Svetlana Alexievich wins the Nobel in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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This week: adventures in the human body, new Colum McCann, and the dark side of Mark Twain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Two romance fans are moving forward with plans for a romance-only bookstore, the Ripped Bodice: Purveyors of Fine Smut, to open in Los Angeles in spring 2016. Their Kickstarter campaign launches within the next two weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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After the film adaptation of 'The Martian' dominated the box office during its opening weekend, Andy Weir's novel stayed put at #1 on Apple's iBooks bestseller list, for the week ended October 5 Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Suit against Pearson proceeds and more in this week's notable publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Jennifer Wiener goes kid friendly, taking a middle-grade trilogy to Aladdin; Viking nabs the new novel by Ruth Ozeki; Wattpad bestseller Kirsty Moseley lands at Forever; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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The newest member of Miss Peregrine’s brood is the #2 book in the country. Plus J. Kenji López-Alt drops some food-science knowledge, and Elizabeth Gilbert, Jan Karon, Bill O’Reilly, and others have big debut weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Three weeks ago, we told you about plans Google was hatching to launch a publishing tool to serve up articles on mobile devices. It would look similar to Facebook’s Instant Articles feature, only Google would cull articles from cached versi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-01 00:00:00 UTC ]
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Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Two bookstores in New York City are popping up in new locations this week. La Casa Azul is opening inside the Sugar Hill Children’s Museum of Art & Storytelling; Greenlight Bookstore is launching a new spot in Brooklyn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-01 00:00:00 UTC ]
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It's only fitting that the 25th anniversary edition of Karen Finley's “Shock Treatment” (City Lights: 144 pp., $15.95 paper) should come out in time for Banned Books Week, the literary holiday about which I feel most consistently ambivalent. If Banned Books Week represents, in many ways, a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-30 00:00:00 UTC ]
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We couldn't wait until the Frankfurt Book Fair to release our first show daily issue this year! Read our event lists, interviews and need-to-know info. The post Our First Frankfurt Show Daily Issue is Out Early! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
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Banned Books Week garners headlines and is easy to support, but some believe its an anachronism that 'traffics in fear-mongering over censorship.' The post Does Banned Books Week Really Matter Anymore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
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Hitting digital bookshelves this week: an interactive way to explore space with a cat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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