Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Cory Doctorow sells his new novel, Sherrilyn Kenyon re-ups at St. Martin’s, HMH explores the life of Alma Mahler, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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This week in children's apps features an interactive storybook in which Little Critter helps a puppy find a home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-10 00:00:00 UTC ]
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By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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New York City continues to add more bookstores, with one slated to open on the Lower East Side early next year. Twice Told Tales will open in McPherson, Kans., and The Booksellers is opening in Dayton, Oh., this coming week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Hot Key Books has acquired a new book trilogy, The Folk of the Air, from bestselling teen and children’s author, Holly Black. Black is known for the Modern Faerie Tale series, as well as for co-authoring The Spiderwick Chronicles and Magisterium. Black said that the trilogy will “delve deeper... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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Bryan Stevenson’s Carnegie Medal–winning ‘Just Mercy’ get a big bump this week, landing at #8 overall. Plus Sue Grafton knocks Harper Lee from the #1 spot in hardcover fiction, Brené Brown debuts strong in hardcover nonfiction, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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British bestseller Santa Montefiore moves to a new house; Kerry Lonsdale, of the Women’s Fiction Writers Association, sells her debut; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
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We're looking for great stories for Publishing Perspectives' Frankfurt Book Fair Show Dailies, The deadline to pitch stories or editorial is September 10. The post Call for Stories: Frankfurt Book Fair Show Dailies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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A collection of poetry inspired by the left wing Labour leadership candidate Jeremy Corbyn has achieved 5,000 downloads in its first week. Altogether 20 poets including Michael Rosen, Pascale Petit, Nicholas Murray and Ian Pindar have submitted 20 poems for the free ebook Poets for Corbyn,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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It’s homecoming week for fans of Drew Daywalt and Oliver Jeffers, with the sequel to their picture-book hit ‘The Day the Crayons Quit.’ Plus big new books from nationally syndicated broadcaster Glenn Beck and popular Christian blogger Jen Hatmaker, and other notable debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Canadian publisher House of Anansi prepares to bring a popular Swedish series to English-language readers, Skyhorse nabs an out-of-print book about the Kitty Genovese murder, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Several distinctive bookstores have opened this summer or are about to, including a bookshop with no name and one that only sells self-published authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Heather Graham re-ups at Harlequin for seven figures, Pegasus signs a novel about the Roanoke Colony, Running Press lands a new diet book based on Zen teachings, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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A memoir from actress Felicia Day, a favorite of Joss Whedon—and 2.5 million Twitter followers—debuts at #4 book in Hardcover Nonfiction. Plus ‘Devil in the White City’ and ‘Infinite Jest’ each get a boost from Hollywood, and new books from Jennifer Weiner and America’s Test Kitchen open strong. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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‘NYT’ changes kids’ bestseller lists and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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This week in children's apps, an interactive story book encourages vocabulary building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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