Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Banned Books Week, which celebrates works that have been challenged or banned, is being held this year from Sept. 27 to Oct. 3. The number of challenges reported this year is low in comparison to recent figures, according to the American Library Association. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-29 00:00:00 UTC ]
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The latest story about censorship in America began when a Knoxville, Tennessee, woman named Jackie Sims found out that her 15-year-old son had been assigned to read The Immortal Life of Henrietta Lacks over the summer. Rebecca Skloot’s 2010 book tells the true story of a poor black woman whose... Continue reading at Slate
[ Slate | 2015-09-28 00:00:00 UTC ]
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Why not her, indeed? Mindy Kaling’s new book is #1 in the country. Plus, the fates are kind to Lauren Groff’s latest, sales for a pair of faith-based diet books are anything but slim, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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This week: Paul Theroux goes south, Ruth Reichl gets cooking, Leigh Bardugo kicks off a new series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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The indie revival continues this week with the announcement of a new design bookstore on New York City’s Lower East Side and the grand opening of Phoenix Books in Rutland, Vt., Phoenix’s third store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Blue Rider nabs a collection of humorous essays from Annabelle Gurwitch, Amazon’s 47 North buys an urban fantasy series from Sarah Fine, Harlequin signs Gena Showalter, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Among the titles expected to draw lots of interest are Anna Quindlen’s new novel, two projects by Karl Ove Knausgaard, an examination of artificial intelligence, and a look back by Cindy Crawford. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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A supermodel, a "Great British Bake Off" winner, and a legendary illustrator are among those photographed for our pictures of the week. Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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An expanded web presence and growing social media audience has increased the visibility of the three-decades old program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The first cookbook from the independent Paula Deen Ventures debuts at #8 on PW’s hardcover nonfiction list. Plus, the latest James Bond outing, Salman Rushdie’s new novel, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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New books from Neil Gaiman, Elizabeth Gilbert, A.S. King and more. Plus, Kareem Abdul-Jabbar gets into Sherlockia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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It’s fair play in New York City this weekend with no fewer than three book fairs/festivals. Across the country Kepler’s is marking its 60th, while new stores continue to open, including a kiosk in Indianapolis dedicated to black authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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A book on the Amazon rainforest goes to Picador, Other Press’s Judith Gurewich buys Mincemeat, FSG acquires a debut picture book by novelist Mitali Perkins, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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This is the last issue of PW Comics World. PW’s coverage of graphic novel and comics publishing will be moved to PW Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
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Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Perseus Exploring Sale of the Company and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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‘The Girl in the Spider's Web,” which continues Stieg Larsson’s Millennium series, is the #1 book in the country. Plus the literary journey to the next Star Wars movie begins, a Philadelphia bakery's book debuts in hardcover nonfiction before its official on-sale date, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Cory Doctorow sells his new novel, Sherrilyn Kenyon re-ups at St. Martin’s, HMH explores the life of Alma Mahler, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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